Product analytics is essential if you want to succeed in today's market. It involves analyzing user behavior and customer interactions. This helps you find valuable insights that help improve product offerings and user experiences.
In this article, we will provide a detailed analysis various product analytics tools that serve as an alternative to Contentsquare. By the end, you will know which tool is the best fit for your business.
- What is Contentsquare used for?
- Contentsquare Pricing
- Contentsquare Reviews
- Contentsquare alternatives
- What to look for in an analytics tool
- Final Thoughts
What is Contentsquare used for?
ContentSquare is a product analytics tool. However, they refer to themselves as a digital experience platform because of a few extra features, such as integration with mobile apps and automated insights. According to them, they are not just an analytics tool but a tool that provides insights to help you improve user experience inside your app.
They host a cloud-based analytics platform that allows companies to track key digital components. It tracks interactions of website visitors online and delivers recommendations for businesses to enhance the customer experience.
Though ContentSquare packs countless features but at the same time, it can be hard to use. Plus, it’s an expensive affair.
Contentsquare Pricing
When it comes to pricing, Contentsquare doesn't have a fixed rate listed on its website. Instead, they provide a tailored pricing plan for each company based on their specific needs and requirements.
The actual pricing can vary significantly depending on the size and scope of the business. But some review platforms have mentioned the plans can be ~$10,000 per month.
Contentsquare Reviews
What do you like best about Contentsquare?
Their massive positive aspect is their customer service. You get dedicated Contentsquare coworkers who are full of resources, very resilient, fun, smart, helpful and very motivated. You get support, challenges and recognition. If there's any bug or doubt eveyone at Contentsquare is reachable and they reply very fast. They won't let you hanging and truthfully desire the best for you. They have a very strong community and ensure full on collaboration. It is rare to find and golden to get.
What do you dislike about Contentsquare?
It is not as easy and strong as they would represent it. Like any other digital analytics tools there are many aspects to take into consideration and that can be easily forgotten by business or management. Data never fall out of the sky and managing and using a great tool like Contentsquare requires great responsability, communication, documentation and structure. Plus, from time to time it can get quite buggy which makes its usage sometimes frustrating. But this is taking care of and balanced with their great support.
What problems is Contentsquare solving and how is that benefiting you?
Greater accessibility with non data mindset people. It all looks more understandable than other tools and some functionalities are very handy, easy and quick to use (gotta love the cs live extension)
Contentsquare alternatives
Contentsquare is a powerful digital analytics tool. The catch is its cost. Also, Contentsquare collects and analyzes large amounts of user data which raises privacy issues.
Digital analytics tools are quite essential. While Contentsquare may not be the right fit for every business, finding a substitute for it is a must. Let's check out some alternatives.
Simple Analytics
Simple Analytics is a robust and user-friendly product analytics alternative to Contentsquare. It is an excellent choice if you are looking for a straightforward and affordable analytics tool that prioritizes user privacy.
Simple Analytics is fully compliant with GDPR. It uses EU-based servers to ensure that user data is secure and confidential.
The platform has an easy-to-use interface (you can play around with it here). It has automated event collection and mini websites for tracking specific web pages. Therefore it is a convenient and efficient analytics tool. The pricing is affordable, making it accessible to businesses of all sizes.
Pros of using Simple Analytics
- Simplified UI - Simple Analytics offers a straightforward user interface that makes analysis easier. It's 10x easier to work with than GA4. Checkout the public dashboard to see what that looks like.
- Affordable Pricing - Simple Analytics starts at a reasonable price.
- No cookie banner - Simple Analytics gives you the insights you need without using cookies or trackers. Hence, no need for an annoying cookiebanner on your website.
- Chat with your analytics - Simple Analytics AI is the latest features that lets you chat with your analytics and get insights directly.
Cons of using Simple Analytics
The user interface of Simple Analytics is made to look simple and easy to understand so everyone, be it the founder or marketing teams, can use it easily. A Product Manager might feel the need for a few more screens, but that is something that can be easily built with goals.
Pricing of Simple Analytics:
Simple Analytics is one of the most cost-efficient tools available in its segment. The pricing of Simple Analytics starts at $9/month, making it a pocket-friendly tool for all businesses.
Smartlook
Smartlook is a product analytics platform that allows businesses to track user behavior and interactions on their websites and mobile applications. As a result, it provides insights that help companies to improve user experiences and conversion rates.
Also, Smartlook is in the process of being acquired by Cisco, which might bring lots of product changes soon.
Pros
- Affordable pricing
- Provides additional features such as crash reports
Cons
- Pricing can be expensive for high-traffic sites
- Uncertain future as it’s in the process of being acquired
Pricing
Smartlook offers three pricing plans: a free plan with limited features, a pro plan that starts at $55/month, and an enterprise plan with private pricing.
Recently Cisco has shown intent to acquire Smartlook, which may affect their product pricing as Cisco might want to make it a more enterprise-focused tool.
Snowplow
Snowplow is an open-source event analytics tool that collects and analyzes behavioral data and passes the same to business information tools, machine learning models, or for advanced data analytics.
It’s a complex tool specially built for large organizations to make data-driven product decisions at scale.
Pros
- Provides accurate data to make decisions.
- Solves the problem of understanding users at scale.
Cons
- Complex, and most users don’t have the resources to implement it
- Requires to be connected to other tools for a complete analytics
- Expensive tool
Pricing
Snowplow is an open-source tool, meaning you can self-host some parts, but their core behavioral data platform pricing starts at $800/month. This pricing might suit large-sized organizations but is unsuitable for most businesses.
Woopra
Woopra is a customer analytics tool designed to track user journeys from start to end. The data provided by Woopra can be used to understand user journeys, analyze trends and improve user retention. It also comes with additional automation to help engage users in real time.
Pros
- Generous free plan
- Supports multiple single-click integrations
Cons
- Poor data retention policy
- Unclear GDPR compliance
Pricing
Woopra offers many plans with varying prices. It has a generous free plan, but if you move to the paid options, most will feel expensive. It starts with the pro plan for $999/month for 5 million actions in the Pro plan. The Enterprise plan goes beyond that, but its pricing is undisclosed.
You can contact the Woopra team and get a quote with pricing depending on the actions tracked per month. For companies requiring even more actions, tailored options are available.
Kissmetrics
Kissmetrics is a product analytics tool that primarily focuses on even analytics. The provided solutions mainly target the analysis of customer behavior. It also focuses on providing data discovery and visualization support on its platform and also tracks keywords. In addition, Kissmetrics is also used for funnel analysis and goal tracking.
Pros
- Advanced tracking and segmentation capabilities
- Offers powerful automation and engagement tools
- Provides customer journey mapping and funnel analysis
- Easy to integrate with other platforms and tools
Cons
- It can be expensive for small businesses
- The steep learning curve for new users
- Limited reporting capabilities
Pricing
Kissmetrics offers three pricing plans: a Silver plan that starts at $299/month, a Gold plan that starts at $499/month, and a custom Platinum plan. Unfortunately, the price of the enterprise plan is private.
Heap
Heap is a product analytics tool with features like session replay, heatmap, and user journey. Its primary role is to be the single source of truth for all product-related metrics.
Anyone using Heap can customize it as per their requirements, as it allows users to create custom dashboards and charts. Heap is widely used in the industry for funnel optimization and to improve product adoption.
Pros
- Provides data enrichment
- Provides in-depth product analytics
Cons
- Can get overwhelming
- Expensive tool to use
Pricing
Heap is an enterprise-grade software tool with three paid plans, Growth, Pro, and Premier. The pricing isn’t publicly available on their website. However, some review sites say it starts at $3,600/year for 300K sessions/year (25K sessions/month).
Do note that the starting pricing doesn't contain all the features that Heap offers; you’d have to upgrade to a higher plan.
FullStory
FullStory is a digital experience analytics platform that allows you to track user behavior and interactions on their websites or mobile applications. It also provides real-time analytics and insights that help companies to improve customer experiences and identify potential issues.
Pros
- Provides session replay and usage heatmaps
- Auto captures product metrics and events
Cons
- Still expensive to most businesses
- UI can be hard to navigate
Pricing of FullStory
FullStory offers three plans, but the pricing isn’t mentioned on their pricing page; however, according to a Capiche and this Twitter thread, the pricing can range in-between $247/month to $850/month based on requirements.
They also have a startup program that reduces the price to ~ $1000/year.
Pendo
Pendo is a product analytics tool that enables product managers to proactively engage with customers and understand how their product is being used. Also, yes, tools like Pendo are better to be used by a PM and not the best choice for solopreneurs or small teams.
It also has many features that help you provide personalized user onboarding and in-app training, which is an added feature of Pendo. Furthermore, these features are available on mobile too
Pros
- Provides additional features such as an onboarding tool for SaaS
- Provides detailed product analytics
Cons
- Too many features make the UI cluttered
- Expensive tool
Pricing
Pendo is a software targeted towards enterprises, which also shows up in its pricing. You’ll have to pay $7000/year for up to 2000 monthly active users.
It’s indeed pricey and certainly not recommended if you are just starting. Better to stick to something affordable and simple.
What to look for in an analytics tool
Selecting a tool for your analytics is a crucial decision. Be sure to go through this checklist before making a choice. You're good to go if the tool provides these:
Ease of Use: You shouldn’t spend your time on a complex web analytics tool that takes time and experience to get familiar with.
Accuracy: Getting an accurate picture of what’s happening on your website is important.
Straightforward UI: Most of the time, you don’t need 75 custom dashboards (looking at you, Google).
Lightweight: Installing an analytics script has an impact on your page speed. Choose an analytics tool that doesn’t slow your website down.
Privacy: The world is moving in a direction where privacy is becoming increasingly important.
Integration: Your analytics should be able to integrate with other tools.
Pricing: Consider the tool's pricing and ensure it aligns with your budget.
Although this checklist can assist you in getting started, there may be other factors for your organization that you need to consider.
Final Thoughts
If you want a tool that checks these boxes, then check out Simple Analytics. It provides the insights you need in a straightforward dashboard while being 100% GDPR compliant.
Want to see what that looks like? Check our public dashboard here
We believe the internet should be an independent place that is friendly to website visitors. By opting for Simple Analytics, you’ll be supporting us in our mission and protecting the privacy of your website visitors. If this resonates with you, feel free to give us a try.