A simple, privacy-first alternative to Google Analytics
Understand your website in one clear dashboard. Respect your visitors’ privacy. Built and hosted in Europe.
No credit card required No sales call needed
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Why choose an alternative?
If you run a blog, a small business website, or a publication, you may need straightforward answers about your traffic without the rest of GA4.
Simple analytics. Fewer distractions.
Google Analytics has a lot of features. If you run a blog or a small website, you may only need a few of them. See your pages, traffic sources, and goals in one clear dashboard.
Respect your visitors’ privacy
You want to understand your website without following people around. Simple Analytics uses no analytics cookies, creates no persistent visitor IDs, and does not build visitor profiles.
European company. Your data stays yours.
We are based in the Netherlands, with our primary infrastructure here too. Your analytics data stays in the EU. We never sell your data. Paid subscriptions fund the product and keep our servers running.
The website numbers you actually need
See what people read, how they find you, and which actions they take. Explore the live dashboard before adding Simple Analytics to your site.
See which pages get read
Find your popular articles and landing pages. Follow traffic over time to see which content brings people to your website.
Know where traffic comes from
See recorded referrers and campaign parameters. Find out whether people arrive through search, your newsletter, or another website.
Measure the actions that matter
Track events and set up goals for actions such as outbound clicks or downloads. Choose the interactions that matter to your website.
Understand activity without profiles
Report on pageviews and events without creating persistent visitor IDs. You get website analytics without a history of each person's browsing.
Keep analytics data in Europe
Our primary infrastructure is in the Netherlands. We use EU-based subprocessors for analytics data, with details available for you to check.
Use your data your way
Use the dashboard, export data, or access it through our APIs. Your data remains yours, and we never sell it.
Google Analytics vs Simple Analytics
Compare the reporting, privacy approach, and features you use. A simpler tool should still answer your website questions.
| GA4 | SA | |
|---|---|---|
| Everyday reporting | Reports and explorations for a wide range of analysis | A focused dashboard for pages, sources, events, and goals |
| Visitor privacy | Uses identifiers where available, depending on consent and setup | No analytics cookies or persistent visitor IDs |
| Campaigns and advertising | Campaign reporting plus Google Ads audiences and conversion workflows | Campaign traffic and goals, without remarketing audiences |
| Using your data elsewhere | APIs and BigQuery export | APIs and exports |
| Cost | Standard is free; Analytics 360 is paid | Paid plans, with a free trial and a free plan for small personal projects |
For plan details, see our pricing page and Google's Analytics overview.
Is Simple Analytics right for your website?
Simple Analytics covers everyday website reporting. Check whether you need any of GA4’s more advanced features before switching.
Use Simple Analytics on its own
- You want to see your popular pages, traffic sources, and goals in one dashboard.
- You care about visitor privacy and prefer a European provider.
- You do not need to identify returning visitors or build advertising audiences.
Check before replacing GA4
- You use GA4 audiences or conversion workflows in Google Ads.
- You need detailed user journeys or returning-user analysis.
- You rely on custom GA4 reports that you have not yet replaced.
Need to keep GA4 and investigate measurement differences? Talk to us about an enterprise POC.
Try simpler analytics on your website
Add Simple Analytics to your website and explore your pages, traffic sources, and campaigns. See whether it answers the questions you used Google Analytics for.
Start for freeNo credit card required. View plans and pricing.
Frequently asked questions
Is Simple Analytics suitable for my blog or small business website?
Yes, if you want to see which pages people visit, where they come from, and which actions they take. You can explore the live dashboard before signing up. If you depend on advertising audiences or individual user journeys, check those requirements before replacing GA4.
Do I need a developer to set it up?
Setup depends on how your website is built. Add the Simple Analytics script to your site or use an integration for your website platform. If you cannot edit your site or add scripts, ask whoever manages it to help. Custom events may need additional setup.
Can I try it without booking a call?
Yes. Start your free trial online, add your website, and explore your own data. No sales call or credit card is required to start.
Why pay when Google Analytics is free?
Google Analytics Standard is free. Simple Analytics offers a focused dashboard and a different approach to visitor privacy. Paid subscriptions fund the product and its infrastructure. Your data stays yours, and we never sell it. See our pricing page for current plans and limits.
How do you protect my visitors’ privacy?
Simple Analytics uses no analytics cookies and creates no persistent visitor IDs or visitor profiles. It records website activity, such as pageviews and events, without building an individual browsing history. Avoid sending personal information in page URLs or custom events.
Where is my analytics data hosted?
Simple Analytics is based in the Netherlands, where our primary infrastructure is located. Your analytics data stays in the EU. Our subprocessors page lists the providers involved in processing website visitor data.
Do I need to remove Google Analytics straight away?
No. You can try Simple Analytics while GA4 is still installed. Check that your pages, events, and goals are reporting as expected before removing the GA4 tag. Keep any consent controls required by the tools that remain on your website.
Will my numbers be the same as Google Analytics?
Not necessarily. The tools count some metrics differently and may receive different traffic because of consent settings, blockers, or your installation. A difference does not automatically mean one tool is wrong. Compare the same pages and dates, and avoid treating pageviews, sessions, and people as the same thing.
What happens to my old Google Analytics data?
Adding Simple Analytics starts a separate collection of data; it does not automatically move your GA4 history. Before switching, decide which historical reports you need to keep and export them from GA4. Check the supported import options before assuming a particular report can be carried across.
Can I export my data?
Yes. Simple Analytics provides exports and APIs, so you can use your analytics outside the dashboard. API and export access depends on your plan. Check the plan comparison for the data and formats you need before switching.