Amplitude Pricing and a Better Alternative

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Published on Jul 17, 2023 and edited on Aug 15, 2023 by Ankit Ghosh

Analytics platforms can help businesses extract valuable insights from user behavior. Amplitude is popular due to its extensive features and analysis capabilities. In this blog, we'll review Amplitude pricing and look at alternatives that offer similar features at a lower price.

  1. Amplitude
  2. Amplitude Pricing Plan
    1. Starter
    2. Growth
    3. Enterprise
  3. Simple Analytics: A Better Alternative
  4. Simple Analytics Pricing Plan
    1. Starter
    2. Business
    3. Enterprise
  5. Comparison
  6. Final Thoughts
  7. FAQs
    1. What happens to my charges if my traffic increases or decreases in Simple Analytics?
    2. Does Amplitude offer special pricing or discounts for startups?
    3. What is an MTU in Amplitude?
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Amplitude is a product analytics platform that helps businesses gather data and make informed decisions based on user behavior. It focuses on event-based tracking and analyzing user events. The platform offers tools for data visualization, A/B testing, funnel analysis, retention tracking, and customer segmentation, enabling businesses to measure changes and experiments' impact on user behavior.


Amplitude Pricing Plan

Amplitude offers pricing choices based on your company's size and needs. Their pricing structure often considers the number of monthly tracked users or events, the amount of support and services necessary, and any additional features or add-ons.

Amplitude has three plans:


Great for startups and small teams wanting to start with product analytics.

What’s Included:

  • Up to 100K MTUs included with unlimited events
  • Core analytics charts
  • Advanced collaboration
  • Data planning tools
  • Unlimited data sources and destinations
  • Unlimited users
  • 10 free chart saves

Pricing: Free plan


Made for teams that need to scale with full visibility into the customer journey.

What’s Included:

Includes Everything in Starter, plus

  • Up to 1MM MTUs available with unlimited events
  • Advanced behavioral analytics
  • Behavioural cohorts
  • 5 Automatic syncs to third-party destinations
  • Single Sign-On (SSO)
  • Onboarding support and customer success
  • Unlimited chart saves

Pricing: This can cost $995/month, depending on your demands. You can request a demo to see how it works and get the exact amount.


Built for data-led organizations that drive business strategy with insights.

What’s Included:

Includes Everything in Growth, plus

  • Data governance at scale
  • Root cause analysis
  • Real-time monitoring
  • Dedicated CSM
  • Causal insights and monitoring
  • Advanced permissions and password-protected links

Pricing: Custom. You can discuss the scale and price with sales.

Simple Analytics: A Better Alternative

Simple Analytics is a privacy-focused website analytics platform that simplifies website traffic and user behavior without compromising privacy. It does not collect any personal data and adheres to GDPR guidelines.

Simple Analytics offers website metrics and insights without complexity. Pricing is transparent and based on the number of page views, with flat monthly fees and flexible pricing tiers.

Simple Analytics Pricing Plan

Simple Analytics offers a straightforward pricing model based on the number of page views your website receives. Simple Analytics provides annual and monthly billing options, and it should be noted that Simple Analytics also provides a 50% discount for Non-profits on every plan.

A general overview of their pricing is as follows:


Everything you need to get started

What’s Included:

  • 100,000 data points per month
  • 1 user
  • 10 websites
  • events
  • aggregated export

Monthly: $19/month ($9/month billed yearly)


Work together on growing your business

What’s Included:

Everything from the Starter plan, plus

  • 1,000,000 data points per month
  • 10 users
  • 100 websites
  • raw level export

Monthly: $59/month ($49/month billed yearly)


Get everything you need to grow your business

What’s Included:

Everything from the Business plan, plus

  • 1,000,000+ data points per month
  • 10+ users
  • 100+ websites
  • prio email support

Monthly: starting at $99+/month, ***depending on usage


Amplitude and Simple Analytics are distinct platforms with different features and pricing models. Let's look at their pricing plans and see if simple analytics is a better alternative than Amplitude.

Amplitude AnalyticsSimple Analytics
Starting PriceStarter - Free.
Growth - On req.
Enterprise - On req.
Starter - $19/mo ($9/mo if paid yearly)
Business - $59/mo
Enterprise - $99/mo
Free trial periodFree plan available14 days
Trackable ItemsUnlimitedStarter - 10 websites
Business - 100 websites
Enterprise - 100+ websites
User SeatsUnlimited for all plansStarter - 1 user
Business - 10 users
Enterprise - 10+ users / Unlimited
Data RetentionUnlimited for all plansUnlimited

Final Thoughts

Simple Analytics offers a cost-effective, privacy-focused, and minimalist approach to analytics, making it an attractive option for small businesses and those with limited budgets. With no additional fees for users or events, it provides essential website metrics and insights without requiring advanced features.

Amplitude offers more advanced capabilities, but Simple Analytics may provide cost advantages.

Ultimately, choosing between Simple Analytics and Amplitude should be based on your specific requirements, budget, and priorities, as well as the range of features and functionalities you need.

If you are looking for a straightforward analytics tool that gives you the insights you need for a pocket-friendly price, feel free to try Simple Analytics!


What happens to my charges if my traffic increases or decreases in Simple Analytics?

You only pay for what you actually need. You will be charged for overages if your plan's page view limit is exceeded. Simple Analytics automatically calculates your price based on your average number of page views (first looking back one month, then the average of the previous three months).

Does Amplitude offer special pricing or discounts for startups?

Yes! The Amplitude Startup Scholarship provides one year of their paid Growth plan features for free.

What is an MTU in Amplitude?

An MTU (monthly tracked user) is a unique user who triggers one or more events in a project within a calendar month. An MTU can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID). Amplitude will track any anonymous users as distinct MTUs, even if they have previously visited while logged in. If an anonymous user subsequently logs into the site, all events triggered by the user while they were anonymous will be merged under their user ID and will count as a single MTU.

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