Fathom Analytics Pricing and a Better Alternative

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Published on Jul 17, 2023 and edited on Aug 15, 2023 by Ankit Ghosh

Fathom Analytics is a solution that prioritizes data privacy and provides useful insights to improve your business. This blog will examine its pricing structure and compare it to another privacy-friendly analytics tool.

  1. Fathom Analytics
  2. Fathom Analytics Pricing Plan
  3. Simple Analytics: A Better Alternative
  4. Simple Analytics Pricing Plan
    1. Starter
    2. Business
    3. Enterprise
  5. Comparison
  6. Final Thoughts
  7. FAQs
    1. Is Fathom Analytics free?
    2. Is Fathom Analytics open-source?
    3. Is Fathom GDPR-compliant?
    4. Why is Simple Analytics preferred over Fathom?
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Fathom Analytics

Fathom Analytics is a web analytics tool that prioritizes privacy and simplicity, offering valuable insights into website performance and visitor behavior. It does not use cookies, making it an excellent choice for understanding website visitors without spying on them.

The interface is clean and simple, providing real-time information on website traffic, visitor counts, referrers, and popular pages.


Fathom Analytics Pricing Plan

In Fathom Analytics, pricing is based on monthly page views.

Page Views/MonthPrice/Month

All plans include:

  • Up to 50 sites included
  • 100% Data Ownership
  • Uptime monitoring
  • No cookie banners required
  • Unlimited email reports
  • Forever data retention
  • Unlimited CSV data exports
  • Privacy law compliance
  • Enterprise-grade infrastructure

If you need more than 50 sites, Fathom Analytics charges $14/m for each additional 50 sites.

Simple Analytics: A Better Alternative

Simple Analytics is a privacy-focused website analytics platform that simplifies website traffic and user behavior without compromising privacy. It does not collect any personal data and adheres to GDPR guidelines.

Simple Analytics gives you the insights you need without complexities to improve your business. Pricing is transparent and based on the number of page views, with flat monthly fees and flexible pricing tiers.

Simple Analytics Pricing Plan

Simple Analytics offers a straightforward pricing model based on the number of page views your website receives. Simple Analytics provides annual and monthly billing options, and it should be noted that Simple Analytics also provides a 50% discount for Non-profits on every plan.

A general overview of their pricing is as follows:


Everything you need to get started

What’s Included:

  • 100,000 datapoints per month
  • 1 user
  • 10 websites
  • events
  • aggregated export

Monthly: $19/month ($9/month billed yearly)


Work together on growing your business

What’s Included:

Everything from the Starter plan, plus

  • 1,000,000 datapoints per month
  • 10 users
  • 100 websites
  • raw level export

Monthly: $59/month ($49/month billed yearly)


Get everything you need to grow your business

What’s Included:

Everything from the Business plan, plus

  • 1,000,000+ datapoints per month
  • 10+ users
  • 100+ websites
  • prio email support

Monthly: starting at $99+/month, ***depending on usage


Fathom Analytics and Simple Analytics are distinct platforms with different features and pricing models. Let's examine their pricing plans and see if Simple Analytics is better than Fathom Analytics.

Fathom AnalyticsSimple Analytics
Starting PricePricing is based on monthly page views which start at $14Starter - $19/mo ($9/mo if paid yearly)
Business - $59/mo
Enterprise - $99/mo
Free trial period30 days14 days
Trackable Items50 (default) for all plans
Additional charges for more
Starter - 10 websites
Business - 100 websites
Enterprise - 100+ websites
User SeatsUnlimitedStarter - 1 user
Business - 10 users
Enterprise - 10+ users / Unlimited
Data RetentionUnlimitedUnlimited

Final Thoughts

Both Simple Analytics and Fathom Analytics offer transparent pricing, making it possible to anticipate costs and avoid surprises.

The biggest difference between the two is their method of data collection. Whereas Simple Analytics does not collect any personal data, Fathom Analytics collects and stores IP hashes. It's hard to say whether this complies with GDPR, but it is less privacy-friendly.

The choice between Visitor Analytics and Simple Analytics will ultimately depend on your individual needs, budget, and preferences.

If you are looking for a straightforward analytics tool that gives you the insights you need for a pocket-friendly price, feel free to try Simple Analytics!


Is Fathom Analytics free?

No, Fathom Analytics is not free. It costs 14/m for up to 100K page views. This is comparable to other analytics tools like Simple Analytics.

Is Fathom Analytics open-source?

Fathom Analytics is open-source (only partly with limited features), but unlike Plausible and Piwik, no self-hosted version exists.

Is Fathom GDPR-compliant?

Unlike Google Analytics, Fathom is GDPR-compliant because it doesn’t transfer data to the U.S. They have non-EU-based servers in Germany. They don’t use cookies, but they use anonymized IP addresses to collect information on website visitors. It’s debatable whether this is privacy-friendly or not. Simple Analytics doesn’t make any concessions concerning privacy.

Why is Simple Analytics preferred over Fathom?

Privacy enthusiasts will prefer Simple Analytics since it collects no personal data at all. In addition, Simple Analytics also is more feature-rich in terms of event collection and goal tracking.

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