Matomo Pricing and a Better Alternative

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Published on Jul 17, 2023 and edited on Aug 15, 2023 by Ankit Ghosh

Matomo, an open-source platform for web analytics, has gained popularity due to its commitment to data privacy and extensive features.

In this blog post, we'll discuss Matomo's pricing and show you a better option with comparable features and better value for your analytics needs.

  1. Matomo
  2. Matomo Pricing Plan
  3. Simple Analytics: A Better Alternative
  4. Simple Analytics Pricing Plan
    1. Starter
    2. Business
    3. Enterprise
  5. Comparison
  6. Final Thoughts
  7. FAQs
    1. Is Matomo GDPR-compliant?
    2. What is the strongest competitor to Google Analytics?
    3. What are the disadvantages of Matomo?
    4. Why is Simple Analytics preferred over Matomo?
    5. Is Matomo free?
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Matomo, an open-source web analytics platform, provides businesses valuable insights into website performance and user behavior. The platform's commitment to data privacy ensures users have complete control over their data and adheres to privacy laws. It offers features like A/B testing, event tracking, a customizable dashboard, custom alerts, google analytics data importer, and many more.


Matomo Pricing Plan

Matomo is an open-source platform, meaning the software is free to use. It also offers support packages and premium features at an additional cost.

Matomo has three plans available:

  1. On-Premise
  2. Cloud
  3. Cloud Enterprise

Let's first see what features the On-Premise and Cloud plans offer.

Monthy Price$0$23
Easy to set upRequires technical knowledge, and a server
SupportFree community support or paid support subscriptionsEmail-Support
Team membersUnlimited30
Custom Dimensions10030
Raw data retentionForever24 months
(Can be Customised with Cloud Enterprise)
Report data retentionForeverForever
Custom ReportsFrom 199EUR/year100
Multi-Channel Conversion AttributionFrom 79EUR/year
Fully customizable and extensiblePartially

Additional features can be purchased in the ‘On-Premise’ plan.

Features included in all plans:

  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Custom Logo
  • Tracking Spam Prevention
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100+ Integrations
  • 50+ Languages
  • 100+ Currencies
  • Timezone support

The pricing of the Cloud is based on the monthly traffic:

Monthly HitsMonthly Price
1 million$189
2 million$369
5 million$929
10 million$1729
25 million$4390
50 million$8590
100 million$16900

Cloud Enterprise

Matomo is a flexible solution that offers what you need when you want it. Tailor Matomo to meet any business needs you may have, including:

  • Custom data limits
  • Custom data retention period
  • White labelling
  • Custom domains
  • Custom reports
  • Raw data access
  • SAML and LDAP support
  • Or any other requirements to suit your business needs

Pricing: Custom

Simple Analytics: A Better Alternative

Simple Analytics is a privacy-focused website analytics platform that simplifies website traffic and user behavior without compromising privacy. It does not collect any personal data and adheres to GDPR guidelines.

Simple Analytics offers website metrics and insights without complexities. Pricing is transparent and based on the number of page views, with flat monthly fees and flexible pricing tiers.

Simple Analytics Pricing Plan

Simple Analytics offers a straightforward pricing model based on the number of page views. It provides annual and monthly billing options, and it should be noted that Simple Analytics also provides a 50% discount for non-profit organizations on every plan.

A general overview of their pricing is as follows:


Everything you need to get started

What’s Included:

  • 100,000 datapoints per month
  • 1 user
  • 10 websites
  • events
  • aggregated export

Monthly: $19/month ($9/month billed yearly)


Work together on growing your business

What’s Included:

Everything from the Starter plan, plus

  • 1,000,000 datapoints per month
  • 10 users
  • 100 websites
  • raw level export

Monthly: $59/month ($49/month billed yearly)


Get everything you need to grow your business

What’s Included:

Everything from the Business plan, plus

  • 1,000,000+ datapoints per month
  • 10+ users
  • 100+ websites
  • prio email support

Monthly: starting at $99+/month, ***depending on usage


Matomo and Simple Analytics are distinct platforms with different features and pricing models. Let's examine their pricing plans and see if simple analytics is a better alternative than Matomo.

MatomoSimple Analytics
Starting PriceOn-Premise - $0
Cloud - Starts from $23/mo
Cloud Enterprise - CustomStarter - $19/mo ($9/mo if paid yearly)
Business - $59/mo
Enterprise - $99/mo
Free trial period21 days14 days
Trackable ItemsOn-Premise - Unlimited
Cloud - 30
Cloud Enterprise - CustomStarter - 10 websites
Business - 100 websites
Enterprise - 100+ websites
User SeatsOn-Premise - Unlimited
Cloud - 30
Cloud Enterprise - CustomStarter - 1 user
Business - 10 users
Enterprise - 10+ users / Unlimited
Data RetentionOn-Premise - Unlimited
Cloud - 24 months
Cloud Enterprise - CustomUnlimited

Final Thoughts

Matomo and Simple Analytics provide clear and tiered pricing; Matomo is more expensive than Simple Analytics but also provides more features. However, you don’t usually need a complex analytics tool like Matomo.

If you are looking for a straightforward analytics tool that gives you the insights you need for a pocket-friendly price, feel free to try Simple Analytics!


Is Matomo GDPR-compliant?

Matomo is GDPR-compliant in the sense it does not transfer data to the U.S. like Google Analytics. However, if you want to use Matomo, you still need a cookie banner. It is possible to use Matomo without cookies, but this is not the regular setup. If you want a cookieless solution, you should look at Simple Analytics.

What is the strongest competitor to Google Analytics?

It depends on what your needs are. Looking at market share, Matomo is the strongest competitor. It’s a complex analytics tool that is comparable to Google Analytics in terms of features. If you need a simple Google Analytics alternative that is GDPR-compliant and doesn’t use cookies, you will like Simple Analytics.

What are the disadvantages of Matomo?

Matomo is a complex analytics tool that has a steep learning curve. To use it properly, you will need some experience and training. It also requires you to use an annoying cookie banner on your website. If you are looking for an analytics tool that gives you the insights you need without the hassle and without a cookie banner, try Simple Analytics.

Why is Simple Analytics preferred over Matomo?

Simple Analytics gives you the insights you need in a straightforward dashboard. Matomo is a complex analytics tool that requires training and experience. In contrast to Matomo, Simple Analytics is also cookieless by design. Hence, you don’t need a cookie banner, and it’s 100% GDPR-compliant out of the box.

Is Matomo free?

There is a self-hosted version of Matomo. You can install it for free, but you must pay for hosting and maintaining your own servers. If you are not technical, this is not an option. The cloud-hosted version is not free and is more expensive than other analytics tools like Simple Analytics and Fathom Analytics.

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