Pendo Pricing and a Better Alternative

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Published on Jul 17, 2023 and edited on Aug 15, 2023 by Ankit Ghosh

In the field of user feedback and product analytics, Pendo has won much praise. It's a great analytics tool that offers a range of functions to provide more insight into your users.

However, more tools offer this. To make an informed decision, it is essential to understand the pricing structure and investigate other options. Let us examine this and present an alternative that meets your business's needs.

  1. Pendo
  2. Pendo Pricing Plan
    1. Free
    2. Starter
    3. Growth
    4. Portfolio
  3. Simple Analytics: A Better Alternative
  4. Simple Analytics Pricing Plan
    1. Starter
    2. Business
    3. Enterprise
  5. Comparison
  6. Final Thoughts
  7. FAQs
    1. What are datapoints in Simple Analytics?
    2. Can Pendo send an email?
    3. Does Pendo keep any data?
    4. What is Simple Analytics used for?
    5. Is Simple Analytics GDPR compliant?
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Pendo is a platform for product analytics and user feedback that helps businesses understand and improve their business. It offers valuable insights into user behavior and feedback, enabling businesses to make informed decisions and improve user experiences.

Pendo's key features include cross-app executive dashboards, retroactive data analytics, behavioral analytics, guided scheduling and ordering, and many more.


Pendo Pricing Plan

Pendo provides pricing plans tailored to each business's requirements.

Pendo has four plans available:


Get a taste of the power of Pendo

What’s Included:

  • Up to 500 monthly active users
  • Product analytics
  • In-app guides
  • Net promoter score (NPS) *Pendo branded
  • Roadmaps

Pricing: Free


Get started with common use cases

What’s Included:

  • Up to 10,000 monthly active users
  • Product analytics
  • In-app guides
  • Net promoter score (NPS)
  • Roadmaps

Pricing: Pricing can change based on the number of monthly active users.

Monthly Active UsersYearlyQuarterly
2,000$7,000$2,000/quarter, $8,000/year
3,500$12,250$3,500/quarter, $14,000/year
5,000$17,500$5,000/quarter, $20,000/year
10,000$35,000$10,000/quarter, $40,000/year


Use Pendo with a single web or mobile app. Best for organizations with a single product

What’s Included:

  • Product analytics
  • In-app guides
  • 7 years of data retention
  • Customer support
  • Sentiment (NPS, surveys)

Pricing: Custom


Use Pendo across the unlimited web and mobile apps Best for organizations with multiple products

What’s Included:

Includes Everything in Growth, plus

  • Guide experiments
  • Cross-app journey reports
  • Cross-app executive dashboards
  • 1 integration included
  • Portfolio summary

Pricing: Custom

Simple Analytics: A Better Alternative

Simple Analytics is a simple-to-use, privacy-friendly analytics alternative to Google Analytics and the likes of Amplitude and Piwik. It's also one of the few analytics tools completely GDPR-compliant with EU-hosted servers.

The primary benefit of using Simple Analytics is that it lets you retain all the powerful features, such as event monitoring and goal tracking, without compromising on privacy. You also get to access something called “Mini Websites,” which lets you see actual pages that referred your website, such as a tweet mentioning your website.

Simple Analytics Pricing Plan

Simple Analytics offers a straightforward pricing model based on the number of page views your website receives. Simple Analytics provides annual and monthly billing options, and it should be noted that Simple Analytics also provides a 50% discount for Non-profits on every plan.

A general overview of their pricing is as follows:


Everything you need to get started

What’s Included:

  • 100,000 datapoints per month
  • 1 user
  • 10 websites
  • events
  • aggregated export

Monthly: $19/month (or $9/month paid yearly)


Work together on growing your business

What’s Included:

Everything from the Starter plan, plus

  • 1,000,000 datapoints per month
  • 10 users
  • 100 websites
  • raw level export

Monthly: $59/month (or $49/month paid yearly)


Get everything you need to grow your business

What’s Included:

Everything from the Business plan, plus

  • 1,000,000+ datapoints per month
  • 10+ users
  • 100+ websites
  • prio email support

Monthly: starting at $99+/month, ***depending on usage


Pendo and Simple Analytics are distinct platforms with different features and pricing models. Let's examine their pricing plans and see if simple analytics is a better alternative than

PendoSimple Analytics
Starting PriceFree - Free
Starter - depends on monthly active users
Growth - Custom
Portfolio - Custom
Starter - $19/mo ($9/mo if paid yearly)
Business - $59/mo
Enterprise - $99/mo
Free trial periodFree plan available
14 days (paid plans)
14 days
Trackable ItemsUnlimited in Portfolio planStarter - 10 websites
Business - 100 websites
Enterprise - 100+ websites
User SeatsUnlimited in all plansStarter - 1 user
Business - 10 users
Enterprise - 10+ users / Unlimited
Data RetentionFree - 1 year
Starter - 2 years
Growth - 7 years
Portfolio - 7 years

Final Thoughts

Simple Analytics offers a cost-effective, transparent pricing model based on page views compared to Pendo's customized pricing plans. You can pinpoint how much you will pay for Simple Analytics directly from their website. Pendo is less transparent, except for the starter plan, which starts at $7,000/year.

You should choose between Simple Analytics and Pendo based on your requirements, budget, and priorities. Assessing the elements and functionalities and estimating both platforms will assist you in deciding which is the best fit for your business.

If you are looking for a straightforward analytics tool that gives you the insights you need for a pocket-friendly price, feel free to try Simple Analytics!


What are datapoints in Simple Analytics?

You can collect two data types with Simple Analytics: page views and events. The combined term is datapoint. The datapoints will only be page views if you don't use events. If you use events, the datapoints will be events.

Can Pendo send an email?

The option to send targeted emails to particular user groups, such as team members and visitors, is offered by Pendo. These emails can be tailored depending on various factors, like your audience's interests, connected accounts, or designated tags, ensuring a successful connection with them.

Does Pendo keep any data?

Yes! Pendo logs and keeps track of all changes and actions to ensure thorough data storage.

What is Simple Analytics used for?

Simple Analytics is a privacy-friendly Google Analytics alternative that gives you the insights you need without collecting personal data. If you care about the privacy of your users and want an intuitive dashboard with the most important website insights, Simple Analytics might be the tool you are looking for.

Is Simple Analytics GDPR compliant?

Yes, Simple Analytics is an analytics tool that is fully GDPR compliant. In addition, it corresponds with EU-based servers and ensures user data is secure and confidential.

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