Umami Analytics Pricing and a Better Alternative

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Published on Jul 17, 2023 and edited on Aug 15, 2023 by Ankit Ghosh

Umami Analytics is a self-hosted, open-source web analytics solution that prioritizes user privacy and simplicity. It allows you to track metrics to improve your website and only launched recently—a new player in the website analytics market.

This blog will look at Umami Analytics's pricing plan and introduce you to a better alternative, Simple Analytics.

  1. Umami Analytics
  2. Umami Analytics Pricing Plan
    1. Hobby
    2. Basic
    3. Business
    4. Enterprise
  3. Simple Analytics: A Better Alternative
  4. Simple Analytics Pricing Plan
    1. Starter
    2. Business
    3. Enterprise
  5. Comparison
  6. Final Thoughts
  7. FAQs
    1. Why is Simple Analytics preferred over Umami Analytics?
    2. Is Umami Analytics GDPR-compliant?
    3. Is Umami Analytics easy to use?
    4. Should I use Simple Analytics?
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Umami Analytics

Umami Analytics is a self-hosted open-source analytics tool that provides insights into website visitor traffic and behavior. Umami Analytics's dashboard has a simple, clean appearance. It lets users see real-time data, visitor insights and add custom events and goals.

Umami Analytics prioritizes user privacy by limiting the collection of data to essential metrics.


Umami Analytics Pricing Plan

Umami Analytics is a reliable, high-performance hosted solution that lacks advanced features and has a limited data retention policy.

Umami Analytics has four plans available:


What’s Included:

  • Up to 3 websites
  • 6-month data retention
  • Community support
  • Up to 10K monthly events

Pricing: Free


What’s Included

  • Up to 50 websites
  • Unlimited team members
  • 2-year data retention
  • Email support
  • 100K monthly events included ($5 per additional 100K events)

Pricing: $9/month


What’s Included:

  • Unlimited websites
  • Unlimited team members
  • 7-year data retention
  • Email support
  • 1M monthly events included ($20 per additional 500K events)

Pricing: $49/month


Tailored for your business

What’s Included:

  • Unlimited websites
  • Unlimited team members
  • Custom data retention
  • Dedicated support

Pricing: Custom

Simple Analytics: A Better Alternative

Simple Analytics is a simple-to-use, privacy-friendly analytics alternative to Google Analytics and the likes of Amplitude and Piwik. It's also one of the few analytics tools completely GDPR-compliant with EU-hosted servers.

The primary benefit of using Simple Analytics is that it lets you retain all the powerful features, such as event monitoring and goal tracking, without compromising on privacy. You also get to access something called “Mini Websites,” which lets you see actual pages that referred your website, such as a tweet mentioning your website.

Simple Analytics Pricing Plan

Simple Analytics offers a straightforward pricing model based on the number of page views your website receives. Simple Analytics provides annual and monthly billing options, and it should be noted that Simple Analytics also provides a 50% discount for Non-profits on every plan.

A general overview of their pricing is as follows:


Everything you need to get started

What’s Included:

  • 100,000 datapoints per month
  • 1 user
  • 10 websites
  • events
  • aggregated export

Monthly: $19/month ($9/month billed yearly)


Work together on growing your business

What’s Included:

Everything from the Starter plan, plus

  • 1,000,000 datapoints per month
  • 10 users
  • 100 websites
  • raw level export

Monthly: $59/month ($49/month billed yearly)


Get everything you need to grow your business

What’s Included:

Everything from the Business plan, plus

  • 1,000,000+ datapoints per month
  • 10+ users
  • 100+ websites
  • prio email support

Monthly: starting at $99+/month, ***depending on usage


Umami Analytics and Simple Analytics are distinct platforms with different features and pricing models. Let's look at their pricing plans and see if si

UmamiSimple Analytics
Starting PriceHobby - Free
Basic - $9/mo
Business - $49/mo
Enterprise - Custom
Starter - $19/mo ($9/mo if paid yearly)
Business - $59/mo
Enterprise - $99/mo
Free trial periodFree plan available
14 days (Basic and Business plan)
14 days
Trackable ItemsHobby - 3 websites
Basic - 50 websites
Business - Unlimited
Enterprise - Unlimited
Starter - 10 websites
Business - 100 websites
Enterprise - 100+ websites
User SeatsBasic - Unlimited
Business - Unlimited
Enterprise - Unlimited
Starter - 1 user
Business - 10 users
Enterprise - 10+ users / Unlimited
Data RetentionHobby - 6 months
Basic - 2 years
Business - 7 years
Enterprise - Custom

Final Thoughts

Simple Analytics and Umami Analytics are both privacy-friendly and affordable analytics tools. Regarding pricing, Umami Analytics is maybe a bit cheaper, but not too different.

However, what Umami Analytics lacks is advanced features and data retention. It's not only about price. Affordability is just one part of the equation. It also depends on your business’s requirements, budget, and goals.

If you are looking for a straightforward analytics tool that gives you the insights you need for a pocket-friendly price, feel free to try Simple Analytics!


Why is Simple Analytics preferred over Umami Analytics?

Umami Analytics Analytics is less straightforward than Simple Analytics. It launched its cloud-hosted analytics version a little while ago. Installing it is difficult, and the dashboard is less intuitive. Simple Analytics is more feature-rich regarding event collection and goal tracking.

Is Umami Analytics GDPR-compliant?

Yes, Umami Analytics is GDPR-compliant and also privacy-focused.

Is Umami Analytics easy to use?

It’s a simple analytics tool and less complex than Google Analytics. However, tools like Simple Analytics are more intuitive.

Should I use Simple Analytics?

Simple Analytics is a privacy-friendly Google Analytics alternative that gives you the insights you need without collecting personal data. If you care about the privacy of your users and want an intuitive dashboard with the most important website insights, Simple Analytics might be the tool you are looking for.

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