Splitbee was one of the most intuitive analytics tools with features like detailed web analytics, funnel reporting, A/B tests, and more. Sadly, it all came to an end as they were soon going to be merged and closed.
This article will cover some features, strengths, and weaknesses of Splitbee and the closest alternative.
- Splitbee
- Splitbee Reviews
- Simple Analytics: The best alternative
- Feature comparison between Splitbee and Simple Analytics
- Conclusion
- FAQs - A Better Alternative to Splitbee
Splitbee
Vercel recently acquired Splitbee and will be completely integrated into Vercel Analytics. The founders have already hinted that using Splitbee may not be possible with Vercel.
Though Splitbee was a great tool with a simple and easy-to-understand dashboard, because they are acquired, it’s useless now unless you plan to migrate to Vercel analytics.
Splitbee Reviews
"Splitbee Review: A Comprehensive Analytics Solution for Web Applications"
What do you like best about Splitbee?
Splitbee offers a comprehensive analytics solution for web applications. The platform provides detailed tracking and conversion rate optimization, making it easy to understand user behavior and improve overall performance. The user interface is intuitive and user-friendly, and the platform integrates seamlessly with existing web applications
What do you dislike about Splitbee?
I haven't found anything significant to dislike about Splitbee. The platform seems to be well-designed and well-maintained, with a range of useful features and an active development community.
What problems is Splitbee solving and how is that benefiting you?
Splitbee is solving the problem of limited visibility into user behavior and conversion rates for web applications. The platform provides detailed tracking and conversion rate optimization, making it easy to understand user behavior, identify areas for improvement, and make data-driven decisions to improve overall performance.
By using Splitbee, businesses can benefit from:
Increased visibility into user behavior, including detailed tracking of user interactions, clicks, and conversions
Improved conversion rates by identifying and addressing areas of poor user experience or low conversion rates
Increased customer insights by tracking user behavior and understanding what drives customer engagement and conversion
Enhanced data-driven decision-making, as the platform provides actionable insights and recommendations to improve performance
Overall, Splitbee is helping businesses solve the problem of limited visibility into user behavior and conversion rates by providing a comprehensive analytics solution that enables them to make data-driven decisions to improve the performance of their web applications.
*Hussein f. | Founder, Small-Business*
Source: G2
"Splitbee: A User's Perspective on Analyzing User Behavior for Business Growth"
What do you like best about Splitbee?
Identifying potential issues: Splitbee allows businesses to identify potential issues such as high drop-off rates in specific pages or areas of the website which can help them to take action and improve the user experience. Customizable: It provides options to customize the tool according to the specific needs of a business.
What do you dislike about Splitbee?
Dependence on cookies: Splitbee uses cookies to track user behavior which may cause limitations in data collection for users who have disabled cookies on their browser.Privacy concerns: Some users may be concerned about the privacy implications of having their behavior tracked on a website. Businesses may need to consider this when using Splitbee and make sure that they are transparent about their data collection practices
What problems is Splitbee solving and how is that benefiting you?
Provides insights into user behavior: By tracking and analyzing user behavior, businesses can gain a deeper understanding of how users interact with their digital products, which can help them identify areas for improvement.Easy integration: The tool is easy to integrate into any website or app and does not require any technical skills, making it accessible to businesses of all sizes.
*MEHTA HARSH D. | Software Research Member, Small-Business*
Source: G2
Simple Analytics: The best alternative
Simple Analytics is an easy-to-use analytics tool that gives you the insights you need while being 100% GDPR-compliant.
It was founded by Adriaan van Rossum shortly after the GDPR was approved. Since its inception, Simple Analytics has had customers of all sizes, notable ones being: Michelin, Havas Media, Nomadlist, and the UK Government.
Though Simple Analytics might sound like a simple minimal analytics tool, it does pack some powerful features that many marketers love, such as automated event collection, goal tracking, e-commerce analytics, bypassing ad blockers (as it’s privacy-friendly), and much more.
Let's explore why it's become a preferred choice for businesses seeking reliable and affordable analytics tools.
Pros of using Simple Analytics
- Simple UI: Simple Analytics is one of the easiest analytics tools. The dashboard is built in a way to easily understandable to non-marketers.
- Affordable: Tracking website and product metrics is pretty affordable with Simple Analytics. For just $9/month, you can track 100,000 data points (pageviews + events). Additionally, you get features that you would find in much more expensive tools.
- Privacy First: The world is moving in a direction where privacy is becoming increasingly important. Google Analytics has been declared illegal in multiple EU countries. You would rather avoid getting caught up in this mess. Take privacy or compliance with regulations into account.
- Mini Websites: Have you ever seen “t.co” as a referrer in your web analytics? If you have, you must have broken your head trying to find the source. Simple Analytics helps you find the exact tweet that referred/mentioned to your website.
- Lightweight: Your website is your storefront on the internet. Providing the best possible experience matters. Installing an analytics script has an impact on page speed. Choose an analytics tool that won’t slow your website down. Even Google recommends having a website that loads quickly.
- Integration: Installing and integrating Simple Analytics is also super easy. It has 20+ integrations to select from, so you can get it added quickly.
Cons of using Simple Analytics
Due to privacy laws, Simple Analytics doesn’t store IPs and user identifiers, which makes it lack a couple of metrics, such as bounce rate, but it does have time on page to give you an idea of user stickiness.
Pricing of Simple Analytics
Simple Analytics offers one of the most affordable pricing structures in its segment. The plans start at just $9/month, which lets you track 100,000 data points.
If you need more features, such as team access, the pricing goes up to $49/month, increasing the data points limit from 100,000 to 1,000,000.
Feature comparison between Splitbee and Simple Analytics
| Simple Analytics | Splitbee | |
|---|---|---|
| Account Management | ||
| Trackable Items | Unlimited | Unlimited |
| User Seats | 1 to Unlimited users | 2 seats included (additional +$9) |
| User Roles | N/A | N/A |
| Account Security | Single Sign-on | Single Sign-on |
| Data Processing | ||
| Data Retention | Unlimited | 6 months - 2 years |
| Data Center Locations | European Economic Area (EEA) | European Economic Area (EEA) |
| Data Import | GA importer included | API, JavaScript |
| Data Ownership | You | You |
| Software Hosting | Public Cloud | Public Cloud |
| Compliance | GDPR, PECR | GDPR |
| Data Freshness | Realtime | Realtime |
| Data Export | As CSV or via API | API, BigQuery, Azure, Amazon S3 & more |
| Cookieless | Simple Analytics is cookieless by default | Cookie-less mode available |
| Reporting | ||
| Funnel Reporting | Available | Available |
| Device Reporting | Available | Available |
| Segmentation | Available | Available |
| Trend Reporting | Available | Available |
| Alerts & Automation | ||
| Integrations | 20+ Available | 2+ Available |
| Email Reports | Daily, weekly, monthly | Weekly |
| Customizability | ||
| Annotations | Available | Available |
| Custom Events | Available | Available |
Conclusion
Now that Splitbee is closing, you should try Simple Analytics, which provides the insights you need while being 100% GDPR compliant. They believe the internet should be an independent place that is friendly to website visitors. If this resonates with you, feel free to give it a try!
FAQs - A Better Alternative to Splitbee
Can Splitbee be used to comply with data protection regulations like GDPR?
Splitbee's massive data collection, including personally identifiable information (PII), raises privacy and data protection issues. Also, Splitbee is now owned by a US-based entity, Vercel, which makes it non-compliant with GDPR.
Are there any alternatives to Splitbee?
Yes, there are alternatives to Splitbee. Simple Analytics is one solution that emphasizes simplicity, privacy, and usability while offering vital insights without collecting personally identifiable information.
What factors should I consider while choosing between Splitbee and other analytics platforms?
The choice between Splitbee and other analytics tools is based on your individual needs and interests. Consider the level of customization required, privacy concerns, convenience of use, affordability, and the specific features that correspond with your business goals.
Should I use Simple Analytics?
Simple Analytics is a privacy-friendly Google Analytics alternative that gives you the insights you need without collecting personal data. If you care about the privacy of your users and want an intuitive dashboard with the most important website insights, Simple Analytics might be the tool you are looking for.