Visitor Analytics review and a Better alternative

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Published on Aug 17, 2023 by Ankit Ghosh

Understanding visitor behavior on your website matters greatly in today's digital world for optimizing user experience, improving conversions, and driving business success. Visitor Analytics provides significant user interaction insights, allowing website owners to make data-driven decisions.

This article will cover Visitor Analytics features, strengths, and weaknesses. But there's more! We'll introduce you to an exciting alternative. This innovative solution offers a fresh perspective, empowering you to make informed decisions.


  1. Visitor Analytics
  2. Visitor Analytics Reviews
  3. Simple Analytics: A better alternative
  4. Feature comparison between Visitor Analytics and Simple Analytics
  5. Conclusion
  6. FAQs: A Better Alternative to Visitor Analytics
    1. What are some alternatives to Visitor Analytics?
    2. Is it possible to customize Visitor Analytics?
    3. How can real-time tracking in Visitor Analytics help?
    4. Is Visitor Analytics GDPR-compliant?
Logo of MichelinMichelin chose Simple AnalyticsJoin them

Visitor Analytics

Visitor Analytics is a website analytics tool that calls itself a website intelligence platform, as it comes with several other features, such as session recording, polls, surveys, and much more.

It’s a comprehensive solution for anyone who needs more than just web analytics, but at times, this can get overwhelming, too; with more features, the dashboards keep getting cluttered.

Pros of Visitor Analytics

  • Offers a wide range of features
  • Simple and easy to install

Cons of Visitor Analytics

  • Slightly expensive for small and medium-sized businesses
  • You may have to pay for features you won’t use in a higher plan
  • Uses fingerprinting and is not GDPR-compliant

Visitor Analytics Reviews

"Best way to track the website analytics"

What do you like best about Visitor Analytics?

For the small business website, it is a very useful tool to track and analyze website traffic. it helps to create the funnels and increase the conversion rate. I found the Visitor analytics UI is very good and simple.

What do you dislike about Visitor Analytics?

I don't find any dislike in this visitor Analytics App, Sometimes I need to refresh the page to get the updated data. Anyhow, we can manage this for small businesses.

What problems is Visitor Analytics solving and how is that benefiting you?

I like the simplicity of the Application, it won't have many complexities like google analytics. monitoring the visitor to track which devices they are coming from is difficult.

*Mohd Shoeib A. | Senior Web Developer, Mid-Market*

Source: G2

"Best-in-class analytics portal with interesting features"

What do you like best about Visitor Analytics?

Real-time tracking of conversion funnels encompassing bounce rate, traffic distribution, click patterns across devices, locations and browsers. Also, the insights offered by the app are pretty neat and helps structure site's plan in novel ways.

What do you dislike about Visitor Analytics?

Although the features are pretty cool, it can still go a long way in offering versatility of google analytics.

What problems is Visitor Analytics solving and how is that benefiting you?

Understanding how users are coming from different geographies & devices, what they are clicking on and what can be improved basis the bounce rate of different sections.

*Nitish K. | Executive Manager, Mid-Market*

Source: G2

Simple Analytics: A better alternative

Simple Analytics is an easy-to-use analytics tool that gives you the insights you need while being 100% GDPR-compliant.

It was founded by Adriaan van Rossum shortly after the GDPR was approved. Since its inception, Simple Analytics has had customers of all sizes, notable ones being: Michelin, Havas Media, Nomadlist, and the UK Government.

Though Simple Analytics might sound like a simple minimal analytics tool, it does pack some powerful features that many marketers love, such as automated event collection, goal tracking, e-commerce analytics, bypassing ad blockers (as it’s privacy-friendly), and much more.

Let's explore a few reasons why it's become a preferred choice for businesses seeking reliable and affordable analytics tools.

Pros of using Simple Analytics

  1. Simple UI: Simple Analytics is one of the easiest analytics tools. The dashboard is built in a way to easily understandable to non-marketers.
  2. Affordable: Tracking website and product metrics is pretty affordable with Simple Analytics. For just $9/month, you can track 100,000 data points (pageviews + events). Additionally, you get features that you would find in much more expensive tools.
  3. Privacy First: The world is moving in a direction where privacy is becoming increasingly important. Google Analytics has been declared illegal in multiple EU countries. You would rather avoid getting caught up in this mess. Take privacy or compliance with regulations into account.
  4. Mini Websites: Have you ever seen “” as a referrer in your web analytics? If you have, you must have broken your head trying to find the source. Simple Analytics helps you find the exact tweet that referred/mentioned to your website.
  5. Lightweight: Your website is your storefront on the internet. Providing the best possible experience matters. Installing an analytics script has an impact on page speed. Choose an analytics tool that won’t slow your website down. Even Google recommends having a website that loads quickly.
  6. Integration: Installing and integrating Simple Analytics is also super easy. It has 20+ integrations to select from, so you can get it added quickly.

Cons of using Simple Analytics

Due to privacy laws, Simple Analytics doesn’t store IPs and user identifiers, which makes it lack a couple of metrics, such as bounce rate, but it does have time on page to give you an idea of user stickiness.

Pricing of Simple Analytics

Simple Analytics offers one of the most affordable pricing structures in its segment. The plans start at just $9/month, which lets you track 100,000 data points.

If you need more features, such as team access, the pricing goes up to $49/month, increasing the data points limit from 100,000 to 1,000,000.

Feature comparison between Visitor Analytics and Simple Analytics

Simple AnalyticsVisitor Analytics
Account Management
Trackable ItemsUnlimitedUnlimited
User Seats1 to Unlimited usersUnlimited
User RolesAvailableOwner, Editor, or Watcher
Account SecurityPasswordless LoginN/A
Data Processing
Data RetentionUnlimitedUnlimited
Data Center LocationsEuropean Economic Area (EEA)European Economic Area (EEA)
Data ImportGA importer includedGA importer included
Data OwnershipYouYou
Software HostingPublic CloudPrivate Cloud
ComplianceGDPR, PECR, CCPAUnclear
Data FreshnessRealtimeRealtime
Data ExportAs CSV or via APICSV or XLSX
CookielessSimple Analytics is cookielessVisitor Analytics does not use cookies
Funnel ReportingAvailableAvailable
Device ReportingAvailable (based on OS and screen sizes)Available
SegmentationAvailableNot Available
Trend ReportingAvailableAvailable
Alerts & Automation
Integrations20+ Available and can send a request to the Simple Analytics team for more20+ Available
Email ReportsWeekly, monthlyCan customize reports
AnnotationsAvailableNot Available
Custom EventsAvailableAvailable


Visitor Analytics provides essential information to users. However, weighing the pros and cons before selecting a platform is critical. Privacy, affordability, customization, and usability are all important considerations.

Simple Analytics may be a better choice because of its simplicity and ease of use. In contrast to Visitor Analytics, it also complies with privacy regulation. Feel free to give it a try!

FAQs: A Better Alternative to Visitor Analytics

What are some alternatives to Visitor Analytics?

Google Analytics, Matomo, Hotjar, and Simple Analytics are some alternatives to visitor analytics software. These platforms provide comparable functionality but may differ in features, price models, or privacy policies. It is important to analyze alternatives in light of unique demands and priorities.

Is it possible to customize Visitor Analytics?

Visitor Analytics allows users to customize reports, dashboards, and tracking codes to their individual needs.

How can real-time tracking in Visitor Analytics help?

Real-time tracking in visitor analytics software allows owners of websites to observe visitor activity as it occurs. This delivers immediate insights into visitor trends, campaign performance, and content popularity, allowing for timely modifications and decision-making.

Is Visitor Analytics GDPR-compliant?

No, Visitor Analytics is not GDPR compliant. They claim to be, but they use fingerprinting techniques to collect personal data. This is against the terms of GDPR

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