UTM generator for TikTok

The increasing popularity of TikTok as a marketing platform presents ample opportunities for businesses to reach new audiences and track the effectiveness of their campaigns. UTM tags provide valuable insights into the performance of marketing efforts on TikTok.

However, they are not always used correctly. Generating UTM tags is not always as straightforward as it seems. Some people even use something like Google Sheets to keep track of their UTMs. At Simple Analytics, we created a free UTM builder to make your life easier.

We value your privacy and do not store any information you enter, providing a simple and secure way to create UTM parameters for your URLs.

In this blog post, we will discuss what UTM tags are, why they are essential for successful TikTok marketing, and how to implement them for optimal results.

  1. What are UTM Tags?
  2. Why Should You Use UTM Tags on TikTok?
    1. Accurate Campaign Performance Tracking
    2. Better Audience Segmentation
    3. Optimal Marketing Budget Allocation
  3. How to Use UTM Tags with TikTok?
    1. Creating UTM Tags for TikTok
    2. Implementing UTM Tags on TikTok
    3. Analyzing UTM Data from TikTok
  4. Conclusion
  5. Who are we?
Logo of MichelinMichelin chose Simple AnalyticsJoin them

What are UTM Tags?

UTM refers to a set of parameters appended to a URL for tracking purposes. These tags help marketers identify the various sources of web traffic, allowing for better analysis of the specific campaign, marketing medium, and content.

There are five UTM parameters that you can use to track the performance of your TikTok campaigns:

  1. utm_source: Identifies the traffic source, e.g., TikTok, Instagram, or Google.
  2. utm_medium: Specifies the marketing medium, such as social media, newsletter, or display advertisement.
  3. utm_campaign: Denotes the specific campaign, be it a brand awareness campaign or product launch.
  4. utm_term: Tracks keywords in paid search campaigns (less relevant for TikTok).
  5. utm_content: Differentiates between multiple links within the same campaign or distinguishes various ad creatives.

By using UTM tags for your TikTok campaigns, you can gather deeper insights into the effectiveness of your marketing efforts and make informed decisions for improvement.

Why Should You Use UTM Tags on TikTok?

UTM tags offer a range of benefits when applied to TikTok marketing strategies. Here are some key advantages:

Accurate Campaign Performance Tracking

UTM tags allow you to track the success of your specific TikTok campaigns more effectively. Using different UTM tags for each campaign, you can easily compare their performance and determine which campaign strategy drives the desired results, such as conversions or increased brand awareness.

Better Audience Segmentation

Using UTM tags for your TikTok campaigns enables you to segment your audience more effectively. You can identify patterns and trends among your TikTok audience by analyzing the traffic data from different UTM parameters. This information can help you refine your marketing strategy to target specific groups of users more accurately.

Optimal Marketing Budget Allocation

UTM tags enable you to determine your TikTok marketing efforts' return on investment (ROI). By understanding which campaigns and marketing mediums generate the highest ROI, you can allocate your marketing budget more efficiently to maximize results.

How to Use UTM Tags with TikTok?

To harness the power of UTM tags for your TikTok marketing efforts, follow these steps:

Creating UTM Tags for TikTok

The easiest way to create UTM tags for TikTok is by using a dedicated UTM builder, such as the one we showed above. Input your desired URL and fill out the relevant UTM parameters to generate a custom UTM-tagged URL, which you can use on TikTok.

Ensure consistency when creating UTM tags for TikTok using the same naming conventions and capitalization across all campaigns. This practice will yield accurate and reliable data in your tracking platform.

Implementing UTM Tags on TikTok

After creating your UTM-tagged URL, you can use it within your TikTok advertising and content strategies. For example, you can add the UTM-tagged URL to your TikTok profile's website link, use it as a call-to-action (CTA) in your TikTok videos, or implement it in your TikTok ad campaigns.

When users click the UTM-tagged link, the tracking platform will automatically collect data based on the UTM parameters. This data will help you analyze the performance of your TikTok marketing efforts.

Analyzing UTM Data from TikTok

After implementing UTM tags on TikTok, you can access the collected data in your tracking platform, such as Simple Analytics. Analyze this data to identify trends and determine the success of your TikTok campaigns. Use these insights to optimize your marketing efforts on TikTok and enhance overall campaign performance.


UTM tags offer an effective method for tracking and optimizing TikTok marketing strategies. By implementing these tags, you can gain valuable insights into campaign performance, audience segmentation, and marketing budget allocation. Consistency is key when creating UTM tags, and analyzing the collected data regularly will help you improve your TikTok marketing efforts. By leveraging UTM tags on TikTok, you stand to gain a competitive edge in the ever-evolving world of social media marketing.

Who are we?

We are Simple Analytics, a simple and privacy-friendly Google Analytics alternative. We provide the website insights you need while being 100% GDPR compliant. We believe that the internet should be an independent place that is friendly to website visitors. If this resonates with you, feel free to give us a try.

GA4 is complex. Try Simple Analytics

GA4 is like sitting in an airplane cockpit without a pilot license

Start 14-day trial