While HubSpot offers built-in analytics, integrating Google Analytics can provide additional layers of data. Here is how to add GA to HubSpot, step by step.
Let's dive in!
Before we dig in I want to show you something. I promise it's worth it...
Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google doesn't care about privacy and GA requires an annoying cookie banner.
That's why I built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.
Here is how it looks vs GA. Feel free to check our live analytics to get an idea for your project. (It is free btw)
All right, enough about us. Now let's get into answering your question!
Integrating Google Analytics
Set up Google Analytics
- Log into your GA profile (or create one, if you haven't already)
- Create a GA property for your website
- Inspect the property and note down your Measurement ID. You will need it later.
Adding Google Analytics
- Access your HubSpot account and navigate to your dashboard.
- In HubSpot, go to your settings.
- Look for the Analytics settings
- Paste your Google Analytics tracking ID in the designated field. HubSpot might require either the full tracking code snippet from Google Analytics or just the tracking ID, depending on its current integration setup. Both can be found by inspecting your GA property.
- After entering the tracking code or ID, save the changes. Your HubSpot website should now be integrated with Google Analytics.
Verify the Integration
To confirm that the integration is successful, visit your website and then check the real-time reports in Google Analytics to see if it registers your visit.
Final Thoughts
Adding Google Analytics can give you great insights. However, ask yourself: is Google Analytics the right tool for you?
GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives. Yes, I’m talking about my own product (Simple Analytics), but there are others out there as well.
I hated using Google Analytics for my projects. It's clunky, there are hundreds of dashboards and it doesn't look appealing. Also Google doesn't care about privacy or ethics. That's why I decided to build my own and more intuitive web analytics tool.
If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script and off you go. This takes about one minute- and there is a free version as well!
Enjoy!