Google Analytics can help you optimize your Wix website and expand your audience. Thankfully, Wix is well integrated with GA and makes the process easy. Here is how to do it, step by step.
Let's dive in!
Before we dig in I want to show you something. I promise it's worth it...
Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google doesn't care about privacy and GA requires an annoying cookie banner.
That's why I built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.
Here is how it looks vs GA. Feel free to check our live analytics to get an idea for your project. (It is free btw)
All right, enough about us. Now let's get into answering your question!
Integrating Google Analytics
Setting up Google Analytics
- Log into your GA profile (or create one, if you haven't already)
- Create a GA property for your website
- Inspect the property and note down your Measurement ID. You will need it later.
Adding Google Analytics
- Log in to your Wix account and go to the Dashboard of the site you want to integrate with GA.
- In your site's dashboard, look for the 'Marketing Tools' section, and then select 'Marketing Integrations'.
- In the Marketing Integrations section, locate Google Analytics and click on 'Connect'.
- Enter your Measurement ID.
- Save your changes.
Verify the Integration
To ensure that GA is correctly tracking your site, visit the 'Realtime' section in your GA dashboard. You should see real-time data if the integration is successful. It might take a few hours for data to start appearing.
(Optional) Create New Properties
To track multiple websites, create more GA properties and use the corresponding Measurement IDs. This prevents GA from conflating the data.
Final Thoughts
Adding Google Analytics to your website can give you great insights. However, ask yourself: is Google Analytics the right tool for you?
GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives. Yes, I’m talking about my own product (Simple Analytics), but there are others out there as well.
I hated using Google Analytics for my projects. It's clunky, there are hundreds of dashboards and it doesn't look appealing. Also Google doesn't care about privacy or ethics. That's why I decided to build my own and more intuitive web analytics tool.
If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script to your website and off you go. This takes about one minute- and there is a free version as well!
Enjoy!