See the traffic Google Analytics misses
Simple Analytics allows you to understand what happens when visitors deny consent.
View live dashboard- No cookies
- No personal data
- No visitor IDs
- EU-hosted
GA4 relies on cookies and consented identifiers. Simple Analytics measures visits without them.
Where GA4 loses visibility
GA4 uses cookies, consent, and browser identifiers to build sessions and attribution. When consent is rejected, traffic can go missing, be modeled, or lose source data and end up as Direct, Unassigned, or not set.
Simple Analytics works differently: no cookies, no visitor identifiers, and no personal data. It measures cookieless visits without building visitor profiles.
Add a cookieless layer to GA4.
GA4 still runs your reporting, audiences, and conversion workflows. Simple Analytics adds the cookieless baseline, so analysts can see what GA4 reports against what actually reached the site.
Google Analytics
Consenting users only
Deep insights, tracks identified sessions, but blocked by consent and ad-blockers.
Simple Analytics
All traffic
No cookies, no consent banner. Captures every visit, including the ones others lose.
Combined
Complete analytics
The best of both worlds: every visitor counted, every insight captured.
Send missing traffic data into your own systems
Use Simple Analytics as the cookieless collection layer behind the reporting tools your team already trusts. Send observed traffic into BI, dashboards, warehouses, or your own internal systems.
API and exports
Pull observed pageviews, events, referrers, and campaign data into your own workflows.
BI tools
Compare Simple Analytics with GA4 in Looker Studio, Power BI, or internal dashboards.
Data warehouse
Join cookieless traffic data with your warehouse models without relying on another dashboard.
Sources
Cookieless layer
Simple Analytics observed traffic
Aggregated
Stats API
Raw
Export API
Into your stack
Why Simple Analytics does not require analytics consent
What we do
- Measure pageviews, events, referrers, and campaign parameters without identifying visitors.
- Derive country-level location without storing IP addresses.
- Report cookieless traffic that GA4 cannot fully observe after consent is rejected.
What we don't
- No cookies, localStorage, or similar browser storage.
- No IP address collection or storage.
- No visitor IDs, user profiles, or cross-site identifiers.
- No cross-session or cross-device tracking.
That makes us compliant with all the major privacy laws out of the box. Read more about GDPR compliance, security, and privacy-first web analytics.
Trusted by teams that need a clearer picture
Simple Analytics helps analysts in agencies, enterprise teams, and white-label partners recover visibility into pageviews, clicks, events, and campaign traffic lost through consent banners, blockers, and privacy restrictions.
Switching to Simple Analytics will still give you visibility into how visitors are using your website, but you'll also be respecting their right to privacy.
DuckDuckGo
The biggest privacy-friendly search engineHow Simple Analytics works
A focused web analytics tool for teams that need the full picture without tracking people.
Ready to get started?
Set up analytics in minutes. No sales call required. Need a custom plan? View pricing.