A simple, privacy-first alternative to Google Analytics
One clear dashboard. No cookies, no consent banner, no personal data. Use Simple Analytics to replace Google Analytics, or run it alongside GA to see the visitors GA cannot count.
No credit card required Set up in a few minutes
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Why teams look for a Google Analytics alternative
GA is a capable product. It is also heavy, hard to read, and built around data practices that no longer fit how the web works.
GA has become complex
GA4 ships with hundreds of reports, custom dimensions, and explorations. Most teams only need a handful of metrics. The rest is overhead.
GDPR and ePrivacy concerns
Google Analytics relies on cookies and personal data. That means a consent banner, a legal review, and ongoing compliance work. Several EU regulators have already ruled standard GA setups unlawful.
US data transfer questions
GA data is processed by a US company. Under laws like the CLOUD Act, it can be requested by US authorities. For many EU teams, that is a risk they would rather remove.
Overkill for most teams
Marketers, founders, and product teams want to know what is working. GA is built for analysts who can spend a week configuring it. Most teams want answers in a few clicks.
There is a quieter problem with Google Analytics
Even when GA is set up correctly, parts of your traffic never show up. Three things are slowly making analytics data less complete.
Consent banners
GA needs cookies. Cookies need consent. In the EU, a large share of visitors decline. Those visits never reach your reports.
Ad blockers
Most popular ad blockers block the GA script by default. These visitors browse, convert, and leave without being counted.
Browser restrictions
Safari, Firefox, and Brave restrict third-party tracking. Even visitors who never see a banner can be invisible to GA.
The result: your analytics data can be incomplete. Trends, sources, and conversions are reported on a sample of your audience, not all of it.
What you get when you switch
A complete view of your traffic, and one less thing to maintain, justify, or apologize for.
Capture 100% of your traffic
No cookies, no consent prompts, no script blocked by ad blockers. Every visit is counted, including the ones GA never sees.
Drop the consent banner
We don’t collect personal data, so no consent is required. Remove the banner, recover the visitors who would have bounced from it.
Understand your site in 30 seconds
One screen with the metrics that matter: page views, sources, events, goals. No 200-report onboarding.
Keep your site fast
A sub-5 KB script that won’t drag down Core Web Vitals or your Lighthouse score. Your visitors don’t pay for your analytics.
Stay in the EU, end to end
EU company, EU servers, EU jurisdiction. Your data is never exposed to foreign access laws like the CLOUD Act.
Own your data, leave anytime
Export everything, including your GA history on import. No lock-in, no proprietary formats.
Google Analytics vs Simple Analytics
A short, honest comparison focused on outcomes, not feature lists.
| GA4 | SA | |
|---|---|---|
| Tracks visitors without a consent bannerNo personal data means no consent required | ✓ | |
| Counted by default in ad blockersLightweight script, not on common block lists | ✓ | |
| GDPR compliant out of the boxNo legal review, no DPA negotiation | ✓ | |
| EU company and EU data hostingOutside the reach of the US CLOUD Act | ✓ | |
| Readable by anyone on the teamOne screen, no certification needed | ✓ | |
| Setup time | Hours to days | Minutes |
| Dashboard complexity | 200+ reports | 1 dashboard |
| Event and goal tracking | ✓ | ✓ |
| UTM and referrer tracking | ✓ | ✓ |
| Import your GA history | N/A | ✓ |
If you need session recordings, user-level journeys, or large-scale ad retargeting, GA is the better fit. For most other teams, Simple Analytics covers the questions that actually get asked.
Should you switch?
We're not for everyone, and we don't pretend to be. Here's an honest read on whether Simple Analytics fits your situation.
Switch to Simple Analytics
- You’re losing visitors to consent banners and want them back
- You want a complete picture of traffic, not a filtered sample
- You operate in the EU and need compliance without legal review cycles
- Your team needs metrics it can read without training
- You care about page speed and Core Web Vitals
- You’re done maintaining a GA setup nobody fully understands
Stay on Google Analytics
- You run paid ads at scale and need GA’s audience and conversion sync
- You rely on user-level behavioral analysis or session recordings
- Your business depends on cross-site retargeting data
Ready to switch from Google Analytics?
Set up in under two minutes. No cookie banner, no complexity, no compromise on privacy.
Start your free trialFree 14-day trial No credit card Import your GA data
Frequently asked questions
Is Simple Analytics GDPR compliant?
Yes. We don’t collect personal data, don’t use cookies, and don’t track users across sites. This means most GDPR obligations, like consent collection and data processing agreements, simply don’t apply in the same way.
What data does Simple Analytics collect?
We collect page views, referrers, UTM parameters, browser type, screen size, and country (derived from time zone, not IP address). We never collect IP addresses, personal identifiers, or cross-site data.
Can I import my Google Analytics data?
Yes. We have a built-in Google Analytics import tool that lets you bring your historical data into Simple Analytics.
Does Simple Analytics support event tracking?
Yes. You can track custom events and set up goals to measure conversions, outbound links, downloads, and other interactions.
Where is my data stored?
All data is processed and stored within the European Union, on European-owned infrastructure. We don’t use US cloud providers.
Can I try it for free?
Yes. We offer a 14-day free trial with no credit card required. There’s also a free plan for small personal projects.
How long does setup take?
About two minutes. Add a single script tag to your site, or use one of our integrations for WordPress, Next.js, Nuxt, and more.
Can I export my data?
Yes. You can export all your data at any time. There’s no lock-in. Your analytics belong to you.
Who is Simple Analytics not for?
We’re not built for user-level behavioral tracking, session recordings, or ad retargeting. If you need to identify individual users or build audience segments for advertising, a different tool is a better fit.