Switch from Google Analytics without losing your data
Import your data and get a complete picture from day one.
What stops most teams from switching
Common concerns, straightforward answers.
"We'll lose years of data"
Bring your historical pageviews, sources, and trends directly into Simple Analytics.
"Migration will be messy"
No complex setup. Connect your account, select your data, done in minutes. See how it works.
"We'll break our reporting"
Your historical data appears alongside new data in one clean dashboard.
"We'll have to run GA forever"
Once transferred, your history lives in Simple Analytics. No need to keep GA running.
Transfer your data in minutes
Three steps. No engineering team required.
Connect your Google Analytics account
Authorize access securely. We only read your data.
Select the data you want to bring over
Choose which properties and date ranges to transfer.
See it instantly in your dashboard
Historical data appears alongside your new analytics immediately.
Switch from Google Analytics without losing your data
Import your historical Google Analytics data so your reporting doesn't start from zero. Keep your past accessible while moving to privacy-friendly analytics.
What gets imported (and what doesn't)
We bring over what matters and leave out what shouldn't exist
What gets imported
- Pageviews and traffic history
- Traffic sources and referrers
- Top pages and trends
- Device, country, and browser data
What we don't import
- Individual user data
- Events other than pageviews
- Ad and conversion attribution
Compare pageviews, that is the closest like-for-like metric across both tools. Expect higher numbers in Simple Analytics: we capture more traffic because we are rarely blocked by consent banners or ad blockers. Avoid comparing visitors, each platform counts them differently, so it is apples and oranges.
Why the numbers differ: the consent analytics gap