Your analytics is missing up to 40% of your traffic
Consent banners and ad blockers hide a large part of your data. Most analytics tools only show visitors who agree to be tracked.
Simple Analytics captures the traffic your current setup misses, and makes it available in your data stack.
Run a side-by-side test on your own data
Case Study
GA4
1.6M
Actual
2.03M
Missing
400K+
(+20%)
Hebban, a Dutch media company, measured over 400,000 pageviews that never appeared in GA4.
Why traditional analytics breaks in Europe
Most analytics tools rely on tracking users. In Europe, that requires consent under GDPR, and consent is often denied. As a result, a large part of your traffic is never measured.
No data ownership
Your analytics data is controlled by third-party platforms.
Legal exposure
Most tools are US-based, exposing your data to foreign jurisdiction.
Tracking-based by design
Cookies and personal data require consent banners and legal overhead.
Incomplete data
Up to 40% of your traffic is not measured.
This is a structural limitation, not a tracking mistake. Learn more →
This is not theoretical
A European media company ran a side-by-side comparison: GA4 for consented behavioural data, and Simple Analytics for total traffic measurement.
Case study
Hebban.nl: 400,000+ missing pageviews
GA4
1.6M
Actual
2.03M
Missing
400K+
(+20%)
Over 400,000 visits never appeared in GA4. Consent banners and ad blockers prevented tracking, so this traffic was never collected.
Read the full case study →Add a complete data layer without replacing your setup
Simple Analytics runs alongside your existing analytics. It captures all traffic without cookies or personal data. Your existing tools continue to handle attribution and reporting.
Google Analytics
Measures behaviour after consent: conversions, funnels, events.
- Partial visibility into real traffic
- Blind spots in attribution
- Requires consent to track
Simple Analytics
Measures total traffic as a cookieless baseline, no consent needed.
- No cookies, works without consent banners
- Counts all pageviews, including blocked visitors
- EU-hosted, GDPR compliant by design
Complement your analytics. Don't replace it.
Why this matters for your business
If you rely on analytics for decisions, you're likely operating on incomplete data.
The impact of missing data
- You're underreporting traffic by up to 40%
- Campaign performance appears worse than it is
- Conversion rates are distorted
- Growth decisions are based on incomplete data
A gap that large changes how you interpret your entire business.
Running a parallel baseline gives you
- Clear view of total vs consented traffic
- Reliable performance data
- Better decision-making
- Confidence in your numbers
Run a proof of concept on your own data
- 01
Install Simple Analytics alongside your current setup
- 02
Run both in parallel for 30 days
- 03
Compare total vs consented traffic
No migration required. No changes to your existing setup.
See your full traffic before making any changes
Run a POC and quantify the missing data in your own analytics.
We'll help you set up and evaluate the results
Go deeper
The Consent Analytics Gap →
How consent banners create invisible traffic gaps.
GDPR Compliance →
How Simple Analytics handles privacy regulations.
EU-Hosted Analytics →
Where your data is stored and why it matters.
Google Analytics Alternative →
Full comparison between GA4 and Simple Analytics.
Security →
SOC 2 certified. Enterprise-grade infrastructure.
All Features →
Everything included in Simple Analytics.