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GA4 data retention: what expires, and what remains in reports?

GA4 data retention: what expires, and what remains in reports?

Understand GA4 retention scope, warehouse expiration and what historical comparisons can support.
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Feb 12, 2024
Google Analytics and cookie consent: what happens when visitors say no?

Google Analytics and cookie consent: what happens when visitors say no?

What GA4 collects when analytics consent is denied, how behavioral modeling affects reports, and how to compare the results with Simple Analytics.
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Feb 12, 2024
How to export GA4 data: reports, the Data API and BigQuery

How to export GA4 data: reports, the Data API and BigQuery

Choose between report downloads, the Data API and BigQuery, then reconcile scope and metric definitions.
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Feb 12, 2024
Privacy Monthly February 2024

Privacy Monthly February 2024

EU moves closer to AI Act, regulators fine Big Tech, Senate hears social media CEOs, and more.
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Feb 6, 2024
The Criteo case: a big deal for Big Tech

The Criteo case: a big deal for Big Tech

Two cases against the ad tech giant break new ground in GDPR enforcement.
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Feb 5, 2024
Privacy Monthy January 2024

Privacy Monthy January 2024

Lots of trouble for Google, the AI Act draws closer, and more.
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Jan 10, 2024
What the Digital Markets Act means for privacy

What the Digital Markets Act means for privacy

The DMA is not a privacy law but could still be a game changer for privacy. Here's how.
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Jan 8, 2024
Google Settles in $5B Incognito Mode Lawsuit

Google Settles in $5B Incognito Mode Lawsuit

The case settled on December 28 for an undisclosed sum, amid findings of potential confusion and deception in Chrome's privacy representations.
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Jan 7, 2024
Legal troubles for Adobe Analytics

Legal troubles for Adobe Analytics

SDBN challenges Adobe over illegal surveillance.
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Dec 18, 2023
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