Adobe Analytics is a tool that helps website owners in comprehending how visitors interact with their websites. Website analytics are beneficial since they enable website improvement. For example, owners can modify their website to make it easier to use by looking at how long visitors remain on it and which pages they visit the most.
Adobe Analytics is a popular web analytics tool, but it has its drawbacks. In this article, we'll dive into Adobe Analytics and showcase a few alternatives that might suit you better.
- What is Adobe Analytics used for?
- Adobe Analytics Pricing
- Adobe Analytics Alternatives
- Things to Look For in an Analytics Tool
- Frequently Asked Questions
What is Adobe Analytics used for?
Adobe Analytics is a small part of Adobe’s giant Marketing Cloud. It’s a tool meant to be a complex web analytics tool that also comes with Business Intelligence (BI). Also, Adobe Analytics works best when you have the other Marketing Cloud tools.
If you are just looking for a simple yet powerful analytics tool, Adobe Analytics may not be the right choice as it’s complex, needs other tools to function properly, and is expensive too.
You should only consider it only if you have specific feature requirements such as predictive analytics but be ready to shed a ton of money.
Adobe Analytics Pricing
Adobe Analytics provides three different plans along with many add-ons. The plans “Select,” “Prime,” and “Ultimate.” The pricing of all the plans is hidden behind a “Get Pricing” button, which makes you contact the sales team to get pricing info.
Though the pricing info isn’t public, however according to Nabler, the pricing is somewhere between $48,000 on the lower side and $350,000 on the high side.
Paying and justifying this much for an analytics tool is only justifiable when the revenue is in multi-millions, and even then, you can find better options.
Adobe Analytics Alternatives
You can improve your website performance with Adobe Analytics. It does, however, have some disadvantages. The cost is one of the main reasons why businesses could require an alternative.
In addition, learning Adobe Analytics as a beginner can be difficult. The software has a problematic interface that might require more work to learn. Many technical terminology must also be known, which can be scary for those new to the platform. It is well recognized that the reported and actual demand differs.
Therefore, before investing in the software, you should carefully examine your needs and budget. Alternatives might be more suitable.
Simple Analytics (easy to use and predictable pricing)
As the name goes, Simple Analytics is a simple and easy-to-use analytics tool. It's also one of the few analytics tools completely GDPR-compliant with EU-hosted servers. It is cost-effective, privacy first, easy to use, and real-time data collection oriented. What more do you need?
Now let's review a few benefits of using Simple Analytics over Adobe Analytics.
Pros of using Simple Analytics
- Simplified UI - Using tools that are easy to navigate around is always preferred over complex ones. Simple Analytics offers a straightforward user interface that makes analysis easier. Working with it is, therefore, a smooth activity.
- Affordable Pricing- Simple Analytics is exceptionally cost-effective. They offer both product and web analytics tools at a reasonable price. They have plans starting at $9/month. It packs the tools and features from the most expensive tools for a friendly price.
- Automated Event Collection- Another feature that makes Simple Analytics stand out in its product category is automated event collection. While you must manually set additional tags for other tools, Simple Analytics does the job for you. Once you link it to your website, it lets you track the metrics of all action buttons just by hovering over them.
- Mini Websites- As a business with an online presence, you often get featured in the conversation of your users. You might get a mention on Twitter or a feature on a website. While most tools let you know where you got a mention, they don’t deliver the specifics. Simple Analytics stands out here. It gives you the specifics of your feature and helps you track it through a mini website.
Cons of using Simple Analytics
The user interface of Simple Analytics is made to look simple and easy to understand so everyone, be it the founder or marketing teams, can use it easily. The Product Manager may need a few more screens, but that is something that can be quickly built with goals.
Pricing of Simple Analytics
Simple Analytics is one of the most cost-efficient tools available in its segment. The product is perfect for businesses. It caters to companies and has plans for individuals and businesses of all sizes. Therefore it ensures that the best features are available at a very reasonable price.
The pricing of Simple Analytics starts at a low $9/month, making it a pocket-friendly tool for businesses of all sizes.
Piwik PRO and Matomo (formerly known as Piwik) evolved out of an open-source project known as Piwik.
Piwik PRO is now an enterprise-focused analytics tool built on the open-source project. It offers web and product analytics and a few other helpful additions, such as tag manager and consent manager.
- Provides detailed reports on visitor behavior, including location, device, and more.
- Open-source, which means it's free to use.
- Offers customizable dashboards and reports.
- Provides privacy-focused options.
- Offers a cloud-hosted solution.
- Complex analytics tool that requires training
- Piwik has problems with loading, data retention, and an exponential increase in disk consumption.
- Primarily meant from enterprise, hence an expensive solution.
Piwik PRO is an enterprise solution and is expected to be expensive. If you try looking up the pricing on their site, you won’t be able to, as it requires contacting the sales team.
Though the pricing isn’t public, but according to Optimize Smart, the pricing plans start at $419/month for 1,000,000+ actions. Note that this info was shared in 2022, so the pricing is highly likely to be updated.
Umami is an open-source web analytics tool that provides website owners insights into visitor behavior. It was created by three brothers Mike, Brian, and Francis Cao.
Many devs love it as it’s easy to install and get started, but remember that this can be challenging for non-developers. Umami also has event tracking, but users have reported it to be very limited.
- Open-source, which means it's free to use if self-hosted.
- Simple and easy dashboard.
- Lightweight web analytics and doesn’t slow the website.
- Limited support options
- Limited data retention options.
- Limited features compared to other paid options.
Umami Analytics was initially only open-source but recently launched a hosted cloud version. The pricing starts at $9/month for 100,000 pageviews. One major issue with all the plans is their limited data retention policy unless you switch to a custom plan.
Fathom Analytics and Simple Analytics started at nearly the same time when there was a need for a Google Analytics alternative that is not only privacy-friendly but also easy to understand.
Fathom Analytics is built by Jack & Paul, who have been running it successfully since 2018. It’s been marketed as a simple and privacy-friendly analytics tool, but some reports suggest it may not be as privacy-friendly as it claims. In addition, their event-setting and goal-tracking capabilities are limited.
Apart from providing web analytics data, it also doubles as an uptime monitoring tool, an added feature by Fathom Analytics.
- Simple and easy-to-use dashboard
- Provides uptime monitoring as an added feature
- Supports event tracking (e.g., tracking the number of PDF downloads, Newsletter signups, etc.)
- Some users have said that the UI requires improvements.
- Other options are more privacy-friendly
- It’s event-setting, and goal-tracking features are limited
Fathom Analytics has multiple pricing plans (10+), but the good thing is that all plans have the same feature set, with the only capping on monthly pageviews.
The pricing starts at $14/month for up to 100,000 pageviews and goes to $274/month for up to 25,000,000 monthly pageviews.
Things to Look For in an Analytics Tool
Selecting a tool for product analytics is a crucial decision. You might ask what could possibly go wrong when choosing one, yet you can miss out on a lot. Therefore, be sure to go through this checklist before making a choice. You're good to go if the tool provides these:
- Ease of Use: Regardless of your chosen product, it must be simple to use. You shouldn’t spend your precious time on a complex web analytics tool that takes time and experience to get familiar with.
- Accuracy: Getting an accurate picture of what’s happening on your website is important. Inaccurate data might lead to misjudged decisions that impact your business.
- Straightforward UI: Most of the time, you don’t need 75 custom dashboards (looking at you, Google). A straightforward overview of what’s happening on your website will give you the insights you need instantly. Look for a tool that gives you the insights you need without too many distracting bells and whistles.
- Lightweight: Your website is your storefront on the internet. Providing the best possible experience to your visitors matters. Installing an analytics script has an impact on your page speed. Choose an analytics tool that doesn’t slow your website down. This not only affects your visitors’ experience. Google will notice this as well.
- Privacy: The world is moving in a direction where privacy is becoming increasingly important. Google Analytics has been declared illegal in multiple EU countries. You don’t want to get caught up in this mess. Take privacy or compliance with regulation into account.
- Integration: To get a complete picture of your business, the tool should be able to integrate with other devices you use, such as your CRM or dashboarding tools.
- Pricing: Consider the tool's pricing and ensure it aligns with your budget. Take advantage of some companies' free trials or basic versions to ensure the product suits your needs before committing to a paying plan.
Although this checklist can assist you in getting started, there may be other factors for your organization that you need to consider.
Feel free to try Simple Analytics if you want a tool that checks these boxes. It provides the insights you need in a straightforward dashboard while being 100% GDPR compliant.
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Frequently Asked Questions
Is learning Adobe Analytics simple?
Although Adobe Analytics has a learning curve, users can become proficient with practice and committed study because of its user-friendly interface and extensive documentation.
Who uses Adobe Analytics?
Many companies and organizations across many industries, including e-commerce, tourism, and more, use Adobe Analytics to acquire insightful information on user activity.
How do I launch Adobe Analytics?
You must create an Adobe account and get the required licensing before using Adobe Analytics. Then, when everything is set up, put the tracking code into your website or app and gather data for analysis and reporting. For assistance with setup, Adobe offers thorough documentation and support.
Is Adobe Analytics free?
No, Adobe Analytics is not free. It's one of the most expensive analytics tools on the market and mainly focused on enterprise customers. The prices range from $48,000 to $350,000 per year.
Is Adobe Analytics better than Google Analytics?
It depends on what your needs are. If you are working with Adobe Marketing Cloud, it might be easier to use Adobe Analytics and connect it with other tools. If you are just looking for website analytics, Google Analytics might be easier to start with.