In Google Analytics, acquisition refers to attracting and acquiring new visitors to a website or web application. Acquisition data and reports in Google Analytics provide you with information about the different sources and channels through which visitors are attracted to a website or web application, as well as the actions and behaviors of these visitors once they arrive on the website.
Acquisition data and reports in Google Analytics help you understand the effectiveness of different strategies to attract new visitors. If you analyze the acquisition data and reports, you can identify the sources and channels that are most effective for attracting new visitors and for driving engagement and conversion on your website or web application.
You can access acquisition data and reports in Google Analytics through the Acquisition section of the Google Analytics interface. In this section, you can find several different reports and metrics that provide information about the sources and channels through which visitors are acquired, including:
- Channels: This report shows the different channels through which visitors are acquired, such as organic search, direct traffic, referral traffic, paid search, and social media.
- All Traffic: In this report, you can find the different sources and the mediums through which visitors are acquired. Think of search engines, websites, and campaigns.
- Source/Medium: This report shows the specific sources and mediums through which visitors are acquired, such as Google, Bing, and Facebook.
- Campaigns: This report shows the different campaigns and advertising efforts used to acquire visitors, such as email marketing campaigns and paid search ads.