Google Analytics Key terms

What is a campaign in Google Analytics?

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Published on Jan 20, 2023 and edited on May 4, 2023 by Iron Brands

A campaign can be described as a group of user interactions with a website or web application. These interactions are tracked and analyzed as a single unit: a campaign. These are typically used to track the performance of a specific marketing or advertising effort. Think of an email marketing campaign, a social media campaign, or a paid search campaign.

Campaigns are created and managed through the Campaigns section of the Google Analytics interface. This section allows you not only to create and manage campaigns but also to access the data and reports for every single campaign. You can create campaigns based on numerous criteria. Take a look at the following:

  • Source: The source refers to the traffic source for a campaign. This can be the website, email, or social media platform where the campaign originated.
  • Medium: A medium refers to the type of advertising or marketing effort used, such as email, social, or paid search.
  • Term: A term is a keyword or phrase used in a paid search campaign.
  • Content: This criterion defines the content of an ad or message in a campaign. This can be the headline or a call-to-action.

As I explained, a campaign in Google Analytics is a tracked and analyzed group of user interactions with a website or web application. These groups are processed as one unit instead of loose interactions. Campaigns track the performance of a specific marketing or advertising effort and can help you understand your campaigns' effectiveness and identify improvement opportunities.

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