Engagement refers to users' interaction and involvement with a website or web application. You can measure engagement in terms of how long users spend on your website, how many pages they visit, or how many events they trigger, such as pushing a button.
But why is engagement essential? Well, it provides insight into users' level of interest and involvement with your website or web application. You can use engagement metrics to understand your content and design's effectiveness and identify areas for improvement.
You can access the metrics to measure engagement through the Audience section of the interface. It includes various reports that provide information about your users' engagement, such as the average session duration and the number of pageviews per session.
Measuring engagement can help you answer questions such as:
- How much time do users spend on the website or web application?
- How many pages or screens do users view during a session?
- What events do users trigger on the website or web application?
- How does engagement vary by traffic source, device, or other dimensions?
Engagement is an important metric in Google Analytics, focusing on your users' level of interaction and involvement. By measuring engagement, you can gain insight into users' level of interest and involvement.