Google Analytics Key terms

What is an entrance in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

As the name implies, the entrance refers to the page a user lands on when visiting your website. It is, in other words, the first page a user views during a session. It represents the starting point for a user's journey on the website or web application, which makes it an important concept.

Entrances are typically measured through the Entrance Rate metric. This is the number of entrances divided by the number of sessions on your website or web application. Measuring this provides insight into the percentage of sessions that begin with a specific page or screen.

You can access entrances and the Entrance Rate through the Behavior section of the Google Analytics interface. In this section, you can find a variety of reports that provide information about entrances, such as the Landing Pages report, which shows the pages or screens that occur most as entrances.

By measuring the entrance rate and finding out which pages are entrances, you can answer questions such as:

  • What pages or screens do users typically use as entrances?
  • How does the Entrance Rate vary by traffic source, device, or other dimensions?
  • How does the Entrance Rate for a specific page or screen compare to the overall Entrance Rate for the website or web application?
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