Frequency refers to the number of sessions a user has on your website or web application over a given period. It helps you to get an overview of the level of engagement that users have with your website or app.
Typically, you measure frequency through the frequency metric. This is the number of sessions a user has over a given period. And often, this metric is used in combination with the Recency metric. This is the time since a user’s last session on your website.
Through the Audience section, you can access the Frequency and Recency. In this section, reports like the User Explorer report inform you about the frequency and recency of individual users.
Using frequency and recency allows you to answer questions such as:
- How often do users visit my website?
- How long has it been since a user last visited my website?
- How do frequency and recency vary by traffic source, device, or other dimensions?
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