Google Analytics Key terms

What are goals in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

A goal is an essential term in web analytics. It is a specific action or set of actions that a user takes on your website or web application. These actions have value to you. For example, it may be important to you if a user fills in a particular form on your website or makes a purchase. Goals allow you to track and measure the success of your website in achieving specific objectives or achieving desired outcomes.

Through the Conversions section, you can access goals. This section includes reports that provide information about goals, such as the Goals Overview report. In this report, you will find the overall performance of goals on your website or web application.

Focusing on goals can help you answer questions such as the following:

  • What specific actions or set of actions are considered valuable to you?
  • How often do users take these actions on the website?
  • How do goals vary by traffic source, device, or other dimensions?
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