In the context of Google Analytics, a hit refers to a user interaction with a website or web application that results in data being sent to the Google Analytics servers. A hit can be a pageview hit, an event hit, or a transaction hit, depending on the type of user interaction:
- Pageview hit: A pageview hit is a hit that is generated when a user views a page on a website or web application. Each time a page is loaded or reloaded, a pageview hit is generated and sent to the Google Analytics servers. Pageview hits are the most common type of hit in Google Analytics.
- Event hit: An event hit is a hit that is generated when a user interacts with a specific element on a page, such as clicking on a button or playing a video. Event hits track user interactions that Google Analytics, such as clicks on buttons, links, or other elements, does not automatically track.
- Transaction hit: A transaction hit is a hit that is generated when a user completes a purchase or another transaction. Transaction hits track e-commerce activity on a website or web application and generate reports on sales, revenue, and other metrics.
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