Google Analytics Key terms

What is an impression in Google Analytics?

Image of Iron Brands

Published on Jan 20, 2023 by Iron Brands

In Google Analytics, an impression refers to an instance of a page or a web application being displayed to a user. An impression can be a page impression, an event impression, or an ad impression, depending on the type of content that is being displayed.

  • Page impression: A page impression is an instance of a page being displayed to a user.
  • Event impression: An event impression is an instance of a specific element on a page being displayed to a user.Ad impression: An ad impression is an instance of an advertisement being displayed to a user.
Logo of MichelinMichelin choose Simple AnalyticsJoin them