In Google Analytics, an impression refers to an instance of a page or a web application being displayed to a user. An impression can be a page impression, an event impression, or an ad impression, depending on the type of content that is being displayed.
- Page impression: A page impression is an instance of a page being displayed to a user.
- Event impression: An event impression is an instance of a specific element on a page being displayed to a user.Ad impression: An ad impression is an instance of an advertisement being displayed to a user.
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