Google Analytics Key terms

What is a medium in Google Analytics?

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Published on Jan 20, 2023 and edited on May 4, 2023 by Iron Brands

A medium is a category of traffic sources used to identify the type of referral that brought a user to a website. The medium categorizes the referral source into one of the following categories:

  • Organic: The user arrives at the website via a search engine, such as Google or Bing.
  • CPC: The user arrives by clicking on an advertisement.
  • Referral: The user arrives by clicking on a link on another website or web application.
  • (none): The user arrives by typing the URL directly into their browser or using a bookmark.
  • Email: The user arrives by clicking on a link in an email.

The medium can be used to optimize marketing and advertising campaigns.

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