Google Analytics Key terms

What are metrics in Google Analytics?

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Published on Jan 20, 2023 and edited on May 4, 2023 by Iron Brands

Metrics are numerical values providing additional context for the data. Metrics are usually presented in tables and charts, along with dimensions. These are data attributes that can be used to segment and analyze data.

An example of such a metric is “Sessions.” This shows the total number of sessions on a website. You can use this metric in combination with dimensions, like "Device Category" or "Traffic Source," to see how sessions vary across different devices or traffic sources.

Metrics are an important part of Google Analytics because they provide valuable numerical context for the data and make it easier for website and web application owners to better understand and analyze their data. Some examples of metrics in Google Analytics include:

  • Sessions: This is the total number of sessions on a website or web application;
  • Users: The total number of unique users;
  • Pageviews: The total number of pages that have been viewed;
  • Bounce Rate: The percentage of sessions in which the user only viewed a single page and then left the site;
  • Average Session Duration: The average amount of time that users spend on a website during a single session;
  • Goal Completions: The total number of times that a predefined goal has been completed;
  • Ecommerce Conversion Rate: The percentage of sessions on an e-commerce website that resulted in a successful transaction;
  • Transactions: The total number of transactions that have occurred on an e-commerce website;
  • Revenue: The total amount of money that has been generated through transactions;
  • Social Interactions: The total number of interactions with social media content. Think of likes, shares, and comments.

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