In Google Analytics, organic traffic refers to the visitors who come to your website as a result of unpaid search engine results. This means they found your website by searching for keywords on a search engine like Google, and your website appeared in the search results without you having to pay for it.
Organic traffic is important because it can help you understand your website's performance in search engine optimization (SEO). By analyzing your organic traffic, you can see which keywords and phrases bring the most visitors to your site and use that information to improve your SEO and attract even more organic traffic.
In contrast, non-organic traffic refers to the visitors who come to your website from sources other than search engines, such as social media, referral websites, or paid advertising.
To view your organic traffic in Google Analytics, you can go to the "Acquisition" section and click on "All Traffic" and then "Source/Medium." From there, you can see a breakdown of your traffic by source and medium and filter for organic traffic to see specifically how much traffic is coming from unpaid search engine results.