Google Analytics Key terms

What is a property in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

A property is a collection of data and settings that define how data is collected, processed, and reported for a specific online asset, such as a website or a mobile app.

Each Google Analytics account can contain one or more properties, and each property can have one or more views. A view is a specific configuration of data and settings within a property. It allows you to filter and segment data, set up goals and custom dimensions, and create reports and dashboards.

To create a property in Google Analytics, you must log in to your Google Analytics account and follow the steps to set up a new property. You will need to provide information about the online asset you want to track, such as its URL and the asset type (e.g., website, mobile app, etc.). Once you have created a property, you can add a tracking code to your asset to collect data and create views to configure and analyze the data.

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