Google Analytics Key terms

What is a query in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

A query is a search term or set of search terms that users enter into a search engine or the website search box to find information or content. Queries are an important metric in Google Analytics because they provide insight into the terms and phrases users search for on a website or web application.

Queries are collected and reported on through the Search Console integration. When users enter a search query on a website or web application, the query is sent to the Google Search Console, which then processes the query and returns the results to the user.

By analyzing queries in Google Analytics, you can understand what users are searching for on your website and how successful those searches are in terms of finding relevant content. This can help you improve the user experience on a website or app by making it easier for users to find the content they are looking for.

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