A query refers to a specific request for data or information made within the Google Analytics interface. Here is all you need to know about queries...
or you could just use Simple Analytics. Simple and privacy-friendly. No complexity. No cookies. Just the data you need in a simple dashboard.
Alright, back to Google Analytics.
The Role of Queries in Google Analytics
Queries in Google Analytics play a vital role in data analysis and decision-making. Here's how:
Data Retrieval: A query is essentially a question posed to your Google Analytics data. It specifies what information you want to retrieve. For instance, you might query the number of visitors to your site over a specific period.
Customization: Queries allow for customization of the data you view. You can specify parameters like date ranges, metrics (like sessions, users, pageviews), dimensions (like source, medium, page), and segments (like new vs. returning users).
Reporting: Queries are fundamental in creating custom reports. You can set up queries to regularly track specific metrics important to your website's performance.
Application in Google Analytics
In Google Analytics there are two types of queries:
- Predefined Queries: These are the standard reports available in Google Analytics, like audience reports, acquisition reports, etc.
- Custom Queries: You can create custom queries using Google Analytics’ reporting features or through more advanced tools like Google Analytics API for tailored insights.
Final Thoughts
Queries are essential in extracting and understanding the vast amount of data available in Google Analytics. Google Analytics is great, but also complex and a bit clunky. If you just want a straightforward dashboard with the insights you need, GA is not a great place to start. Additionally, Google Analytics is a privacy-invasive tool and requires an annoying cookie banner.
That's why we built Simple Analytics, a privacy-friendly and simple analytics tool - no personal data, no cookies, just the insights you need in a straightforward dashboard.
If this resonates with you, feel free to give Simple Analytics a spin (it's free). You just need to add the script and off you go. This takes about one minute.
Enjoy!