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What is a recency in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

In Google Analytics, recency is a metric that measures the amount of time that has passed since a user's last visit t. Recency is often used as a measure of user engagement and is calculated by measuring the amount of time that has passed since a user's last visit to a website or web application.

By analyzing recency, you can identify users engaging with your website regularly. You can also use recency to compare the performance of different pages.

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