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What is a referring site in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

A referring site is a website that sends traffic to another. Referring sites are an important metric because they provide insight into the traffic sources.

Referring sites are reported on through the Referral Traffic report. This report shows the websites that have sent traffic to your website, as well as the number of sessions and the percentage of total traffic each referring site has contributed.

By analyzing referring sites in Google Analytics, you can understand where your traffic is coming from. This way, you can identify and target potential traffic sources and understand the effectiveness of your marketing.

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