Google Analytics Key terms

What is a transaction in Google Analytics?

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Published on Jan 20, 2023 and edited on Apr 20, 2023 by Iron Brands

A transaction is a completed purchase or another action on a website that is important for your business, such as signing up for a newsletter.

Transactions are tracked using the e-commerce tracking feature in Google Analytics. When a transaction occurs on your website, the transaction details are sent to Google Analytics along with the associated revenue, tax, and shipping costs. This data can be viewed on the e-commerce reports in Google Analytics.

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