In Google Analytics, a user is a unique individual who visits your website. This could be a first-time visitor or someone who has visited the site multiple times.
Google Analytics uses a cookie to track users and assign them a unique identifier. This identifier is used to group together all of the interactions that a user has with a website, such as pageviews, events, and transactions.
By tracking users, Google Analytics can provide a range of reports and metrics. This includes information on the number of users, the duration of their sessions, and the pages and events they interacted with.
By understanding the behavior of individual users, you can identify opportunities to improve your website and provide a better user experience.