Google Analytics Key terms

What is a visitors flow in Google Analytics?

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Published on Jan 20, 2023 by Iron Brands

Visitor flow is a feature that allows website owners to visualize and understand the path visitors take as they navigate through a website. Visitor flow is represented as a visual diagram, with the various pages or content on a website represented as nodes. Arrows between the nodes show visitors' paths as they move from one page to another. The thickness of the arrows represents the number of visitors who followed that path.

Visitor flow helps you understand the most common paths visitors take through their site and any bottlenecks or drop-off points where visitors are leaving the site. You can view visitor flow in Google Analytics by going to the “Audience” section and selecting the “Flow” submenu.

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